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The following companies support Humane Society International's Be Cruelty-Free campaign, a global effort to end animal testing for cosmetics and personal care products. Join them at hsi.org/becrueltyfree.

  • LUSH

    "We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans. We invent our own products and fragrances, we make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made." Read the press release.
  • H&M

    It is a core H&M ethical principle that animals should not be used for testing of cosmetics and to end such testing globally is a vision that we believe our customers worldwide share as well. H&M is looking forward to collaborating with HSI to accelerate this change towards a world without animal testing for cosmetics. Learn more.
  • MooGoo

    "We’re an Australian company with an entire range of natural and safe products that are made with effective ingredients designed for people with skin and scalp problems."

    Are your products tested on animals? "No!"

    Read the press release.
  • Barry M

    "Here at Barry M, we love cosmetics, but we love animals, too. Beauty with compassion has been at the heart of our company since 1982, so that's why we're proudly supporting Humane Society International's global Be Cruelty-Free campaign, the largest campaign in history to achieve a worldwide end to animal testing for cosmetics." Read the press release.
  • Lippy Girl

    "The cosmetics with the Lippy Girl label are ecofriendly, natural, organic, vegetarian and animal friendly. Neither our products nor ingredients are tested on animals, and our ingredients are natural, organic, vegetarian and will never contain chemical preservatives." Read the press release.
  • Evoke

    "At Evoke, we do not believe in the use and abuse of animals in our products. We never test on animals or use animal byproducts in any of our processes or ingredients. We are proud of our love for the earth and all its creatures." Learn more.
  • Black Sheep Organics

    "Black Sheep Organics is an environmentally responsible company creating healthy, natural, hand-crafted dog grooming products in Vancouver, British Columbia. We use organic, locally sourced ingredients, we've adopted eco-friendly business practices, use minimal and recyclable packaging, and donate a portion of our profits to animal welfare and environmental causes." Learn more.
  • Faced Professional Makeup Artistry

    "Faced Professional Makeup Artistry's mission is to bring awareness to the importance and benefits of using vegan and chemical-free cosmetics. Our products are animal-friendly and we do not test on animals." Learn more.
  • Batty's Bath

    "I craft every single Batty’s Bath product by hand in my two-room laboratory, using planet-friendly, people-friendly & animal-friendly ingredients — and fresh herbs, grown with love in my very own garden." Learn more.
  • Vaute

    VAUTE (pronounced “Vote”) by Leanne Mai-ly Hilgart broke history as the first all-vegan label to show at New York Fashion Week. “Hilgart is the rebel of Fashion Week” said CNN News, and VAUTE was named one of the most innovative businesses of NYC by BusinessInsider. Featured in WWD, W Magazine, Marie Claire, Lucky, and with fans like Angela Kinsey, Alicia Silverstone, and Emily Deschanel, "Vaute proves that animal free clothes can be cute and sexy."--Oprah.com. Read the press release.

    At DEMES, we make natural, safe, non-toxic products for everyday life. We do not conduct or commission animal testing for any ingredients, formulations, or finished products. Learn more.
  • Just the Goods

    Just the Goods is founded on the belief that everyday indulgences shouldn’t cost the earth or our health. Just the Goods does not test any of its products on animals, nor does it commission such testing, because the owner believes it to be both unnecessary and unproven to make cosmetics safer for human consumers. Learn more.
  • Miss Apricot

    Kindness to animals, people and the planet has always been at the heart of Miss Apricot, so the Be Cruelty-Free Japan campaign is a perfect fit. Animal testing is cruel to animals, but it is also bad news for Japanese consumers because these tests are so unreliable. Learn more.

    NATURIGIN is a Danish-based family owned company, offering the most natural and organic way of coloring hair. We would never even consider testing on animals and are super-proud to be a part of the #BeCrueltyFree campaign. Our focus is on creating quality products based on natural oils and minerals, without parabens, ammonia and SLS. Learn more.
  • AllTRUEist

    AllTRUEist is a Montreal-based designer boutique curating beautiful cruelty-free, ethical and sustainable designer brands from around the globe. Our philosophy is to provide great fashion that is made with the highest standards of design, craftsmanship, sustainability and ethics. Learn more.
  • Neal’s Yard Remedies

    At Neal’s Yard Remedies, we're obsessed with discovering and delivering natural ways to improve health and wellbeing through our outstanding natural and organic skin and body care products. We also believe passionately that our environment is of vital importance, both in its own right and as the source of many of the plants and herbs vital to our wellbeing. This includes our commitment to never using animals to test our ingredients or products. Learn more.
  • Alexandra K

    Alexandra K is a vegan luxury brand. We do not think that any animal should give their life for the sake of fashion. We do not use and have never used leather, skins, feathers or fur in any of our products, collaborations or licensed products. This is a decision that we stand behind both ethically and environmentally. Learn more.


Learn more about animals used in experiments at

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