Worldwide, rabbits, guinea pigs, hamsters, mice and rats are
to test new cosmetic products and their ingredients
All to make NEW & IMPROVED claims or to sell in markets that require animal testing.
It’s still legal in 80% of countries.
And in China, it’s actually a LEGAL REQUIREMENT, inflicting suffering and death on thousands of animals each year.
using existing, safe ingredients
Companies can create fabulous, new CRUELTY-FREE products by choosing from thousands of established ingredients—no animal testing needed!
using proven non-animal safety tests
Artificial human tissue grown in the lab has proved better than tests on rabbits in predicting skin irritation in people
A modern test tube method can distinguish toxic from non-toxic cosmetic ingredients without cruel animal-poisoning experiments
* North America: leapingbunny.org, Australia: choosecrueltyfree.org.au, New Zealand: safeshopper.co.nz, Korea: ekara.org
Modern science is replacing last century’s animal tests with kinder, faster, better tools for consumer safety.
Humane innovation — a win-win for consumers, companies and animals!
#BeCrueltyFree—the largest campaign in history to end animal testing for cosmetics—is giving the beauty industry a global makeover. We know consumers want their products to be cruelty-free, and we're spearheading negotiations with governments and companies in the world's largest beauty markets to close the door on cosmetics animal testing and trade, for good.
We've helped to secure full or partial animal testing and/or trade bans in the 28 countries of the European Union, Norway, India, New Zealand and South Korea, and are hard at work in the United States, Canada, Brazil and Latin America, Australia, Taiwan, Japan and elsewhere, campaigning hard for the next wave of legal reforms.
BAN ON ANIMAL TESTING FOR COSMETICS + BAN ON SELLING NEWLY ANIMAL-TESTED COSMETICS
COUNTRIES WHERE BCF IS ACTIVE
POLL DATA: PUBLIC SUPPORT FOR A NATIONAL COSMETICS TESTING BAN
Petitioning the government to introduce a national ban on cosmetics animal testing.
São Paulo cosmetics animal testing ban in January 2014; national ban under discussion; national guidelines revised to increase acceptance of non-animal test methods.
Worked with Government to introduce the Cruelty Free Cosmetics Act to ban cosmetics animal testing and the marketing of newly animal-tested cosmetics.
Regulations changed to end animal testing requirements for cosmetics manufactured in China (we’re now working to end post-market animal testing as well).
National cosmetics animal testing ban in June 2013, and an import ban effective November 2014.
Initiated a high-level dialogue with political, regulatory and corporate stakeholders toward a national testing ban.
National cosmetics animal testing ban passed in March 2015.
Bill launched to require non-animal alternative tests for cosmetics where available.
$155 million government commitment to build national alternative testing center; bill passed to require non-animal alternative tests for cosmetics in some circumstances.
Worked with politicians to launch bill to ban cosmetics animal testing and the sale of newly animal-tested cosmetics.
Leading efforts to support the Humane Cosmetics Act that will phase-out animal testing and prohibit the import of animal tested cosmetics.