creating a
cruelty-free world

Ending Animal Testing for Cosmetics

An Ugly Secret

Lurking in the beauty industry


Worldwide, rabbits, guinea pigs, hamsters, mice and rats are

Blinded
Posioned
Killed

to test new cosmetic products and their ingredients



All to make NEW & IMPROVED claims or to sell in markets that require animal testing.

It’s still legal in 80% of countries.

And in China, it’s actually a LEGAL REQUIREMENT, inflicting suffering and death on thousands of animals each year.

more than 600 beauty brands*

from around the world are recognized as cruelty-free


Meaning These Innovative Companies:


Don’t conduct or commission new animal testing

Only use new ingredients when human safety can be established without animal testing

Don’t sell cosmetic products in countries requiring animal testing

HOW DO THEY DO IT?

using existing, safe ingredients


Companies can create fabulous, new CRUELTY-FREE products by choosing from thousands of established ingredients—no animal testing needed!

Polish

using proven non-animal safety tests



Artificial Tissue

Artificial human tissue grown in the lab has proved better than tests on rabbits in predicting skin irritation in people

Test Tube

A modern test tube method can distinguish toxic from non-toxic cosmetic ingredients without cruel animal-poisoning experiments

* North America: leapingbunny.org, Australia: choosecrueltyfree.org.au, New Zealand: safeshopper.co.nz, Korea: ekara.org

Modern science is replacing last century’s animal tests with kinder, faster, better tools for consumer safety.

Humane innovation — a win-win for consumers, companies and animals!

Gaining Worldwide Momentum


#BeCrueltyFree—the largest campaign in history to end animal testing for cosmetics—is giving the beauty industry a global makeover. We know consumers want their products to be cruelty-free, and we're spearheading negotiations with governments and companies in the world's largest beauty markets to close the door on cosmetics animal testing and trade, for good.

We've helped to secure full or partial animal testing and/or trade bans in the 28 countries of the European Union, Norway, India, New Zealand and South Korea, and are hard at work in the United States, Canada, Brazil and Latin America, Australia, Taiwan, Japan and elsewhere, campaigning hard for the next wave of legal reforms.

World Map
World Map
Purple dot

BAN ON ANIMAL TESTING FOR COSMETICS + BAN ON SELLING NEWLY ANIMAL-TESTED COSMETICS

Gray dot

COUNTRIES WHERE BCF IS ACTIVE

Red Dot

POLL DATA: PUBLIC SUPPORT FOR A NATIONAL COSMETICS TESTING BAN

Cruelty-Free Progress Around the World


Australia Flag

Australia

Petitioning the government to introduce a national ban on cosmetics animal testing.

Brazil Flag

Brazil

São Paulo cosmetics animal testing ban in January 2014; national ban under discussion; national guidelines revised to increase acceptance of non-animal test methods.

Canada Flag

Canada

Worked with Government to introduce the Cruelty Free Cosmetics Act to ban cosmetics animal testing and the marketing of newly animal-tested cosmetics.

China

China

Regulations changed to end animal testing requirements for cosmetics manufactured in China (we’re now working to end post-market animal testing as well).

India

India

National cosmetics animal testing ban in June 2013, and an import ban effective November 2014.

Japan Flag

Japan

Initiated a high-level dialogue with political, regulatory and corporate stakeholders toward a national testing ban.

New Zealand Flag

New Zealand

National cosmetics animal testing ban passed in March 2015.

Russia Flag

Russia

Bill launched to require non-animal alternative tests for cosmetics where available.

South Korea Flag

South Korea

$155 million government commitment to build national alternative testing center; bill passed to require non-animal alternative tests for cosmetics in some circumstances.

Taiwan Flag

Taiwan

Worked with politicians to launch bill to ban cosmetics animal testing and the sale of newly animal-tested cosmetics.

American Flag

United States

Leading efforts to support the Humane Cosmetics Act that will phase-out animal testing and prohibit the import of animal tested cosmetics.

take action

Help put an end to cruel cosmetics

#BECRUELTYFREE

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