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July 25, 2013

Our Be Cruelty-Free New Zealand Campaign Urges Prime Minister John Key To Hop To It And Ban Animal Testing For Cosmetics

Humane Society International

  • HSI and SAFE urge the New Zealand Prime Minister to 'hop to it' and end animal testing for cosmetics. Jo Moore/HSI

HSI joined with animal advocates and Be Cruelty-Free campaign partner SAFE to present a 15,500 strong petition to the Parliament, calling for Prime Minister John Key to "hop to it" and ban animal testing for cosmetics in New Zealand.

Accompanied by actress Michelle Langstone from "The Almighty Johnsons" and campaigners dressed as bunnies, our Be Cruelty-Free petition was handed in to Green Party MP Mojo Mathers. (Key was invited to accept the petition but declined.) Placards showing Key as a bunny urging him to "hop to" a ban on cosmetics animals testing were on display.

Campaigning for change

SAFE and HSI work in partnership as the New Zealand arm of the global Be Cruelty-Free campaign to end cosmetics cruelty. Our Be Cruelty-Free petition asks the government to ban animal testing for cosmetics as part of the current review of New Zealand's Animal Welfare Act. SAFE and HSI believe that subjecting rabbits, mice and other animals to tests that involve cosmetic chemicals being dripped into their eyes or fed to them in high doses is both unethical and scientifically unreliable.

Join us! Sign the global pledge to Be Cruelty-Free.

SAFE campaign manager Mandy Carter says New Zealand must urgently re-evaluate its position on cosmetics animal testing. With bans on this practice in place in Europe, Israel and most recently, India, she believes we are lagging behind the times on this issue. “Are we less ethical than other parts of the world? It is absolutely clear that people do not want to see animals subjected to cruel and unnecessary tests for the sake of trivial and frivolous means and that this must be enshrined in law.”

There is no legal ban in New Zealand preventing cosmetic companies from testing their cosmetic products or ingredients on animals. As companies are not required to submit information on what tests they conduct, the extent of such testing is hidden from public view. Recently a new “anti-wrinkle” cream that had been developed and tested in New Zealand, including tests on mice and rats, went on the national market.

Working worldwide

Across the globe, hundreds of cosmetic companies produce safe, innovative beauty products without animal testing. Instead they demonstrate product safety by combining cutting-edge non-animal testing methods with the use of existing ingredients with long histories of use in cosmetics.

HSI's Be Cruelty-Free campaign director, Troy Seidle, says: “Our Be Cruelty-Free campaign was instrumental in achieving the world’s largest cruelty-free cosmetics zone in Europe, as well as the recent cosmetics animal testing ban in India. New Zealand can be the next country to ‘be cruelty-free’ by closing its borders to animal-tested cosmetics and banning such testing domestically.”

SAFE and HSI are calling for New Zealand to join the EU and Israel in introducing a dual ban ending both cosmetics animal testing and the sale of products newly animal-tested overseas. Take the pledge to Be Cruelty-Free.


The term “cruelty-free cosmetics” refers to cosmetics products, formulations and ingredients that have not been tested on animals after a specified date because on that date they were already considered safe to use for cosmetic purposes. This does not mean the ingredients, formulations or products were not tested on animals in the past.

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