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April 23, 2012

‘Be Cruelty-Free’ Campaign Launches To End Cosmetics Testing on Animals (Australia release)

Humane Society International/Australia, Choose Cruelty-Free and Humane Research Australia back global campaign

Humane Society International/Australia

Humane Society International/Australia, Choose Cruelty-Free and Humane Research Australia have launched the largest-ever global campaign to end animal testing for cosmetics — Be Cruelty-Free. Worldwide, the campaign is being launched from HSI offices in Australia, Canada, Europe, India, and in partnership with The Humane Society of the United States, with outreach programmes in several developing cosmetics markets. Be Cruelty-Free will be a truly global and formidable force for change, and aims to create the consumer awareness and political momentum needed to achieve a worldwide end to animal testing for beauty and personal care products. 

Verna Simpson, director of Humane Society International, Australia:

“Causing sentient creatures pain and suffering for the sake of new make-up or perfume cannot be justified and must come to a worldwide end. Humane Society International’s ‘Be Cruelty-Free’ campaign will play an instrumental role in ending this suffering by calling on consumers, lawmakers and companies around the world to look to their conscience and do the right thing and create a cruelty-free world where no animal has to suffer and die for cosmetics.”

Such testing is already banned in Europe, and a further ban on the sale of cosmetics that have been newly tested on animals in other parts of the world is expected to come into effect in March 2013. In Australia, little or no cosmetics animal testing is currently licensed, but there is no legal ban preventing animal testing in the future, and products tested on animals overseas are still sold in shops throughout the country.

Liz Jackson, Choose Cruelty Free:

“Choose Cruelty Free is very excited to be part of this important global campaign, and we look forward to working with HSI and Humane Research Australia. People think animal testing is a thing of the past, but countless animals are still forced to endure horrific suffering for cosmetics testing. Choose Cruelty Free has been pressuring the Australian Government for a number of years to introduce legislation prohibiting the sale of cosmetics tested on animals. Hundreds of thousands of consumers have already sent messages to our government, making it clear they do not want blood on their hands. We are confident the new campaign will be supported by all caring Australians.”

Be Cruelty-Free is launching with national petitions to end cosmetics testing online at hsi.org/becrueltyfree, with other actions to follow. HSI’s cosmetics testing campaign in Europe has received support from global celebrities such as Leona Lewis, Ricky Gervais, Spice Girl Melanie C, Sir Roger Moore and Dame Judi Dench.

Cosmetics can easily be produced without animal testing by using the thousands of existing ingredients for which safety data are already available, and through the use of advanced non-animal testing methods such as 3D human skin and other sophisticated cellular and computer models.       


Media contacts:

Humane Society International: Wendy Higgins: +44 7989 972 423 (United Kingdom), whiggin@hsi.org

Choose Cruelty Free: Liz Jackson: 03 9328 1377, choosecf@pacific.net.au

Humane Research Australia Inc.: Helen Marston: 03 8823 5704 / 0407 802 794, info@humaneresearch.org.au

Humane Society International/Australia and its partner organisations together constitute one of the world's largest animal protection organisations — backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfree.

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