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April 17, 2012

New Zealand Joins Lush Cosmetics, Humane Society International in Global Campaign To End Cosmetics Testing on Animals

Humane Society International

SAFE, Humane Society International and Lush Cosmetics launched the largest-ever global campaign to end animal testing for cosmetics. The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in 48 countries and more than 700 Lush stores in New Zealand, Australia, Canada, Europe, India, the United States and Russia. HSI also operates a scientific outreach program in other countries, where the testing of cosmetics on animals is still required by law.

Troy Seidle, director of research & toxicology for Humane Society International, said:

“Animal testing is the ugly secret of the beauty industry, and it’s time for it to stop. Thousands of animals such as rabbits and mice continue to endure chemical poisoning tests just to produce new lipsticks and shampoos, and that’s simply unacceptable in a modern society.”

Such testing is already banned in Europe, and a further ban on the sale of cosmetics that have been newly tested on animals in other parts of the world is expected to come into effect in March 2013. Outside of Europe, animal testing for cosmetics continues and is even a legal requirement in some countries. Lush and Humane Society International are working together in countries across the globe to ban both cosmetics animal testing and the sale of cosmetics tested on animals. SAFE is joining HSI’s global Be Cruelty-Free campaign to call for such a ban in New Zealand.

Mandy Carter, SAFE campaign manager said:

“While SAFE understands no New Zealand-based companies are currently conducting any product testing on animals it could happen if a company applies for and is given government approval to do so. There is absolutely no need for cosmetics to be tested on animals and we would like to see this enshrined in New Zealand law to ensure it will never happen.”

Consumers are being urged to sign the Be Cruelty-Free petition in Lush stores from 17 to 28 April, and online at lushnz.com and safeshopper.org.nz. Kiwis will be able to support both an international ban, and at the same time send a strong message to the New Zealand government that animal testing for cosmetics needs to be banned by law.

Megan Taylor, PR and Marketing Manager at Lush Fresh Handmade Cosmetics, said: “Animals should be protected by robust laws which force ALL companies to adopt humane methods to bring their products to market. We are petitioning John Key to follow the EU’s lead to put in place a New Zealand ban on animal testing and to ban the sale of new cosmetics that have been tested on animals.”

Lush, SAFE and Humane Society International believe that testing on animals to produce new cosmetic products or ingredients is unjustified. Animals are subjected to considerable pain and distress during toxicity tests Animal toxicity tests are also scientifically unreliable for assuring human safety because animals and humans can respond very differently to the same chemicals.


Notes to Editors:

Lush does not conduct or commission tests on animals and operates a fixed cut off date for individual ingredients, requiring that they have not been animal tested by or on behalf of a manufacturer since 1st June 2007 at the latest.

Lush: Since establishing 17 years ago, Lush Cosmetics has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath ballistic, shower jellies, solid shampoo bars and Toothy Tabs solid toothpaste. Lush places emphasis on fresh ingredients like organic fruits and vegetables.  Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives.  Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging. Lush has been awarded the RSPCA Good Business Award for 2006 and 2007, the 2006 PETA Trailblazer Award for Animal Welfare and the International Fund for Animal Welfare ‘Business of the Year’ award for 2010. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry in the New Year’s honours list 2010. Lush currently has over 800 shops worldwide and are present in over 50 countries, with manufacturing sites across the world.

SAFE is New Zealand’s most proactive animal advocacy organisation with an 80 year history in New Zealand. SAFE works nationally, with 35 centres and offices in Auckland, Wellington and Christchurch. SAFE has had a long history of highlighting the cruelty of animal testing and in 2011 launched SAFEShopper, New Zealand’s own guide to cosmetics not tested on animals. On the web at safe.org.nz.

Humane Society International and its partner organisations together constitute one of the world's largest animal protection organisations — backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfree.

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