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September 25, 2013

Meatless Monday Video Showcases Healthy Eating for Animals, Health and the Planet

Cazé Pecini lends support to campaign and narrates video

Humane Society International

CURITIBA/PR, Brazil—At the 4th Brazilian VegFest, Humane Society International released its Brazilian Meatless Monday video. The video supports the growing national and global movement that asks people to leave meat off of their plates each Monday to help the planet, their health and animals.

HSI’s Environment and Climate Change consultant Nicole Oliveira, who presented at the event, said: “In Brazil, most breeding pigs are confined in ‘gestation crates’ for virtually their entire lives. These individual cages are so small the animals can’t even turn around or take more than a step forward or backward. Eating more plant-based food helps animals, the environment and our health.”

Narrated by television host Cazé Pecini, the video shows the importance of choosing vegetarian options and how to join the ever-growing global movement, as well as highlights notable personalities.

Cazé said: “I’m proud to support Humane Society International and Meatless Mondays. With this cool new video, it’s easier than ever to spread the word about this simple, fun, and delicious campaign.”

Meatless Monday became an official day in Distrito Federal, and was suggested by the Secretary of the Environment as a way to reduce GHG emissions. São Paulo municipal schools serve more than a half million meat-free meals to students every two weeks.

In order to lessen our environmental footprint and help animals, HSI advocates for a reduction in our consumption of meat and animal products and also refining our diets by opting for animal products that are produced with higher welfare, such as crate-free pork and cage-free eggs.

Around the world, billions of farm animals are raised in small cages or crates, or other crowded and barren environments, in industrialized animal production facilities. More than 70 billion land animals were raised for food in 2010 alone, resulting in far-reaching environmental impacts. In fact, animal agriculture is a key contributor to climate change, deforestation, water pollution and water use, and accounts for nearly one-fifth of global, human-caused greenhouse gas emissions, according to the Food and Agriculture Organization of the United Nations.

This year’s VegFest in the capital of Paraná includes Brazilian celebrities, doctors, nutritionists and environmentalists. The five-day conference will host seminars, training courses for health professionals, cooking demonstrations and much more.

HSI offers delicious meat-free recipes at www.hsi.org/meatlessmonday.


  • Meatless Monday was created by the U.S. government as a resource-saving measure during World War I. In 2003, Johns Hopkins Bloomberg School of Public Health re-launched the effort with The Monday Campaigns to promote replacing meat one day a week for our health and the health of the planet.
  • According to the FAO, animal agriculture is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global.”
  • Each one of us can lessen our environmental footprint by reducing our consumption of meat, egg, and milk products. According to a study from 2008, for example, in the U.S., an average household shifting from a red meat and dairy to a vegetable-based diet just one day a week reduces greenhouse gas emissions equivalent to driving over 1,800 kilometers less per year.
  • According to a 2012 study, animal products generally have larger water footprints than non-animal products. For example, in terms of protein, the water footprint is six times bigger for beef, and one and a half times larger for chicken, eggs and milk, than it is for legumes.
  • Around 90 percent of egg-laying hens in Brazil, or more than 100 million birds, are confined into barren battery cages so small and overcrowded the birds can't even fully spread their wings. These cages do not allow these animals to carry out most of their most basic natural behaviors, such as walking, perching, nesting, or dust bathing.
  • Rising rates of obesity occur even in developing nations where under-nutrition is also a concern. Globally, there are now more overweight people than malnourished people. To confront this growing problem, the World Health Organization recommends that people eat more fruits, vegetables, nuts, and whole grains, as well as transitioning away from saturated animal fats to unsaturated vegetable oil fats.


Media Contact: Nicole Oliveira: (11) 97628-8701, noliveira@hsi.org

Humane Society International and its partner organizations together constitute one of the world's largest animal protection organizations. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programs. Celebrating animals and confronting cruelty worldwide—on the Web at hsi.org.