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October 30, 2013

Losing Out on 1.3 Billion Consumers is Worth It to Australian Company to End Animal Testing in China

MooGoo pledges support for the global Be Cruelty-Free campaign

Humane Society International

  • Skin care company MooGoo has joined the global Be Cruelty-Free campaign. MooGoo/HSI

  • MooGoo has helped millions of animals too by declining to sell in China which requires mandatory animal testing. MooGoo

  • "Cosmetics animal testing really should be phased out worldwide"; says MooGoo Founder Craig Jones. MooGoo/HSI

QUEENSLAND -- Australian skin care company MooGoo has declined a lucrative distribution opportunity in China because the Chinese government refused to import its products without testing them on animals. MooGoo founder Craig Jones said while this could cost the company 1.3 billion potential customers, he would not risk his company’s reputation as a cruelty-free champion.

MooGoo made its announcement after pledging support for Humane Society International's Be Cruelty-Free campaign. The campaign has already seen cosmetics animal testing ended in Europe, Israel and India, and now has its sights set on other world regions, including Australia, Brazil, China and New Zealand.

Jones said: “Any cosmetic company exporting to China is having its products animal-tested, and that is something we at MooGoo cannot condone. There's no need for it when we have so many existing ingredients and non-animal alternative tests to ensure safety. Cosmetics animal testing really should be phased out worldwide. That's why we're proud to support the Be Cruelty-Free campaign and be a part of the largest-ever initiative to end cosmetics cruelty worldwide.”

There are now a number of advanced non-animal tests validated for use for cosmetics safety assessment, representing the very latest techniques that science has to offer. These cell and tissue-based tests have a number of advantages over traditional animal methods: they cause no animal suffering, offer test results that are more relevant to people, and often produce cheaper and faster results.

HSI, along with The Humane Society of the United States and The Human Toxicology Project consortium, recently awarded an $80,000 grant to the Institute for In Vitro Sciences to provide hands-on training in non-animal tests to China’s government regulators and scientists. Such efforts are starting to see China move towards acceptance of some non-animal tests. HSI has had a number of face-to-face meetings with regulators and policymakers in Beijing and is encouraged by their interest in making non-animal tests available. 

Closer to home, Be Cruelty-Free Australia is urging the newly-elected government to harmonise Australia's cosmetics policy with that of Europe, by introducing a national testing ban as well as a ban on selling cosmetics that have been newly animal-tested abroad.

Troy Seidle, HSI director of research and toxicology, said: “Opinion polls show that the majority of Australians want to see their country become a cruelty-free cosmetics zone just like Europe. MooGoo is a great example of a successful beauty brand without the ugly stain of animal testing. For as long as cosmetics animal testing remains legal in Australia's laboratories, as well as on Australia's shop shelves, animals will continue to suffer for our vanity, and that's simply not acceptable.” 

Globally, the Be Cruelty-Free campaign is leading the charge to end cosmetics cruelty in Brazil, China, Korea, New Zealand, Russia and beyond. Be Cruelty-Free Australia is run in partnership with Humane Research Australia and Choose Cruelty-Free.


Media contacts: HSI (UK): Wendy Higgins - LONDON: +44 (0)7989 972 423, whiggins@hsi.org


A survey conducted by Nexus Research in May 2013, commissioned by Humane Research Australia Inc, shows that 81 percent of Australian citizens (and 85 percent of women) agree that Australia should follow the European Union and ban the sale of cosmetics tested on animals.  

MooGoo is a natural skin care product for sensitive or troubled skin. All MooGoo products are first tested by friends and staff and then by customers before packaging and selling. MooGoo products are stocked in approximately 1,300 pharmacies and health food stores within Australia and exports to the UK, Ireland, Taiwan, Malaysia, Indonesia and the United States.

Humane Society International and its partner organisations together constitute one of the world’s largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide—on the Web at hsi.org/becrueltyfree.

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