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October 9, 2013

Petcetera Signs HSI Puppy-Friendly Pet Store Pledge

Third chain in Canada, and the first shop in Manitoba

Humane Society International/Canada

  • Responsible pet stores help raise awareness about pet adoption. HSI/Canada

MONTREAL—Petcetera and its 18 stores across Canada have reaffirmed their commitment  to animal welfare by signing Humane Society International/Canada’s Puppy-Friendly Pet Store Pledge. The pledge is an agreement that makes clear Petcetera’s policy of not selling puppies in stores, because currently nearly all dogs sold in pet stores come from large-scale commercial puppy mills. Petcetera is the third chain in Canada to sign on, and its location in Manitoba is also the first in the province to take the pledge. Petcetera’s participation sets an example of compassion for a thriving humane economy.

Ewa Demianowicz, campaigner for HSI/Canada, said: “Pet stores are often a key distribution channel for puppy mills. We call on pet stores that still sell puppies to follow Petcetera’s example by adopting an ethical, responsible business model that helps end the cruelty perpetuated by the puppy mill industry. By pledging not to sell puppies, pet stores are not only taking a stand against puppy mills, but are also raising awareness about pet adoption.”

Dan Urbani, Petcetera founder, president and CEO, added: “Since founding the company in 1995, Petcetera has never sold kittens, puppies or adult cats and dogs. Moreover, Petcetera is also committed to reducing euthanasia in Canada. From our first store we have developed an in-house adoption centre for the promotion of animal wellness and education and have successfully adopted out and found new homes for 59,977 cats and dogs.”

Hundreds of pet stores across the country have signed the Puppy-Friendly Pet Store Pledge since the program launched in 2009. Additionally, a number of Canadian municipalities have introduced by-laws that restrict the retail sale of cats and dogs in pet stores and instead promote the in-store adoption of homeless pets. HSI/Canada encourages the public to support ethical businesses by shopping at puppy-friendly pet stores, and opting to adopt when looking to add a dog to their family.


  • Responsible breeders typically do not sell puppies without first meeting the family who will be purchasing the dog.
  • Investigations have consistently shown that the vast majority of puppies currently sold in pet stores come from puppy mills. 
  • Puppy mills are cruel mass-production facilities where the breeding dogs are frequently confined to small wire cages for life and often deprived of the basics of humane care, solely to produce puppies for the pet trade.
  • Many municipalities across Canada are helping to stop substandard commercial breeding operations by introducing by-laws that restrict the sales of commercially bred dogs and cats in pet stores: Richmond (British Columbia), Toronto (Ontario), Mississauga (Ontario), Kingston (Ontario), and Verdun (Quebec) are some of those who are leading the way.
  • Puppy mills contribute to the pet overpopulation problem, which results in hundreds of thousands of unwanted dogs euthanized at shelters every year.
  • Increasingly, owners of small and large pet stores are realizing that successful pet-related businesses do not require the sale of animals.


Media Contact: Christopher Paré, 514.395.2914/438-402-0643, cpare@hsi.org

Humane Society International/Canada is a leading force for animal protection, representing tens of thousands of members and constituents across the country. HSI/Canada has active programs in companion animals, wildlife and habitat protection, marine mammal preservation and farm animal welfare. HSI/Canada is proud to be a part of Humane Society International—one of the largest animal protection organizations in the world—on the Web at hsicanada.ca.

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