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December 18, 2013

Brazilian Supermodel Fernanda Tavares Says "No" to Cosmetics Animal Testing

Humane Society International

  • Help spread the word. Felipe di Pietro

  • Signing the petition. Felipe di Pietro

  • An example for others to follow. Felipe di Pietro

SAO PAOLO—Supermodel Fernanda Tavares is calling for Brazil to ban cruel animal testing for cosmetics in a set of stunning photos for Humane Society International's Be Cruelty-Free Brazil campaign.

The striking photos of Fernanda wearing a Be Cruelty-Free t-shirt are the first images to be released from HSI's exciting new multi-celebrity PSA video due out early next year. The video, shot in Sao Paulo and with exclusively cruelty-free cosmetics on set, also stars two celebrities whose identities will be revealed at the launch. HSI is urging compassionate citizens to sign its petition calling for a ban on cosmetics animal testing.

Fernanda, who is married to actor Murilo Rosa, is passionate about animal welfare and keen to add her voice to HSI's high-profile campaign to end cosmetics cruelty.

Take action and donate to help stop this cruelty.

Fernanda said: "I'm so proud to be a part of HSI's Be Cruelty-Free Brazil campaign to rid our country of unethical and unnecessary animal testing for cosmetics. It breaks my heart to know that gentle rabbits and other animals are enduring untold pain as chemicals are dripped in their eyes or forced down their throat. In a civilised society, there can be no beauty in animal cruelty. That's why such testing has already been banned in Europe, Israel and India. Now it's time for Brazil to join them and ban cosmetics cruelty forever."

In Brazil, rabbits, guinea pigs and mice endure untold suffering for the beauty industry as regulations still rely heavily on painful skin, eye and oral toxicity tests. In September, HSI presented the federal body CONCEA with a technical proposal for banning cosmetics animal testing. HSI's report is now under formal consideration.

Helder Constantino, HSI's Be Cruelty-Free Brazil campaigns manager, said: "We are delighted that Fernanda is one of the stars of our new Be Cruelty-Free campaign video to end cosmetics cruelty here in Brazil. Testing cosmetics on animals is cruel, unreliable and outdated so we're looking forward to launching our video next year to help us spread that Be Cruelty-Free message far and wide."

Be Cruelty-Free Brazil is part of the largest campaign in the world to end cosmetics animal testing and is supported by ARCA Brasil, ProAnima and the National Forum for the Protection and Defense of Animals. Globally, the Be Cruelty-Free campaign is working to end cosmetics cruelty in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand and Russia. Be Cruelty-Free USA is spearheaded by the Humane Society of the United States.

Fernanda is the latest celebrity to back the Be Cruelty-Free campaign. Sir Paul McCartney, Leona Lewis, Ricky Gervais, Ke$ha and a host of global stars have also pledged support.


Contact: Helder Constantino, +55 (21) 8342 4163, hconstantino@hsi.org


1. Email hconstantino@hsi.org for high-quality images.

2. Sign the Be Cruelty-Free Brazil petition here.

3. The term “cruelty-free cosmetics” refers to cosmetics products, formulations and ingredients that have not been tested on animals after a specified date because on that date they were already considered safe to use for cosmetic purposes. This does not mean the ingredients, formulations or products were not tested on animals in the past.

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