March 11, 2014
Beauty Bloggers Unite for Be Cruelty-Free Video Appeal to End Cosmetics Animal Testing
LONDON — Some of the most popular and influential cruelty-free beauty bloggers on the web have come together to create a unique and fun video in support of the global Be Cruelty-Free campaign, the largest campaign in the world to end cosmetics animal testing.
Globally, Be Cruelty-Free is run by Humane Society International, with Be Cruelty-Free USA coordinated by the Humane Society of the United States and the Humane Society Legislative Fund.
Launched during Be Cruelty-Free Week, the video addresses a serious subject in a fun way and stars bloggers Jen Mathews (My Beauty Bunny), Lex Croucher (LexCanRoar), Tashina Combs (Logical Harmony), Courtney Nawara (Phyrra), Sunny Subramanian (Vegan Beauty Review) and Nika Jabiyeva and Nina Nadazdin (Pirouette Professional). These beauty experts love make-up but hate animal suffering, and have thousands of dedicated online followers who share their passion.
Jen Mathews from U.S.-based My Beauty Bunny said: “I am so excited to be a part of the Be Cruelty-Free video. It was an honour to work alongside such talented fellow beauty vloggers and I really hope that it goes viral and helps gets the word out that animal testing of cosmetics needs to stop!”
Claire Mansfield, HSI’s Be Cruelty-Free campaigns director, said: “Social media plays a huge role in communicating ideas around the world, and in the blogosphere our video stars are some of the most influential voices on the subject of beauty without cruelty. We are thrilled to launch our new video and harness the power of the blog to help us end the suffering of animals in the global cosmetics industry.”
Last week, The HSUS was delighted to welcome the introduction of a landmark bill by U.S. Representative Jim Moran to end cosmetics animal testing in the United States. The aptly named Humane Cosmetics Act follows extensive campaigning by The HSUS and HSLF. The legislation seeks to end both cosmetics animal testing and the sale of newly animal-tested cosmetics, replicating the end to testing and sales that HSI’s Be Cruelty-Free campaign helped to achieve in the European Union.
Be Cruelty-Free drives change worldwide, having already achieved a national cosmetics animal testing ban in India, welcomed a state-wide testing ban in Sao Paulo as part of its Be Cruelty-Free Brazil campaign, and played an instrumental role in seeing China revise its cosmetics regulations for the first time in more than 20 years. Globally, HSI runs Be Cruelty-Free campaigns across Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Russia and Taiwan.
Watch and share the Be Cruelty-Free video here.
Media contact: Wendy Higgins +44(0)7989 972 423, firstname.lastname@example.org