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March 10, 2014

Celebrity Make-up Artist Justine Jenkins Becomes Be Cruelty-Free Beauty Ambassador to End Cosmetics Animal Testing

Humane Society International

  • Justine Jenkins, BCF Beauty Ambassador. Ray Burmiston

LONDON — Celebrity make-up artist Justine Jenkins is thrilled to be named Be Cruelty-Free Beauty Ambassador for animal protection organisation Humane Society International. Be Cruelty-Free is the largest campaign in history for a global end to animal testing in the cosmetics industry. Justine’s new role is announced to coincide with HSI’s Be Cruelty-Free Week to raise awareness about the hidden cruelty in beauty products as well as how to make compassionate shopping choices.

Justine, whose regular celebrity clients include Fearne Cotton, Laura Whitmore, Kelly Hoppen MBE, Tuppence Middleton and Ophelia Lovibond, is looking forward to using her new Be Cruelty-Free Beauty Ambassador role to help spread her beauty without cruelty message. 

Justine said: “I’m thrilled to become a Be Cruelty-Free Beauty Ambassador for Humane Society International. I’m passionate about ending cosmetics animal testing, so I’m really proud to be working with HSI who is leading the global campaign to make that happen. Like many people, I had assumed for years that animal testing for cosmetics was a thing of the past. So when I discovered how wrong I was, it was a real life-changing moment for me. 

“I was happy to give my beauty bag a cruelty-free makeover and now every job I do, I use as many cruelty free products as possible. There are some amazing cosmetics available that haven’t been tested on animals. Now that I’m a Be Cruelty-Free Beauty Ambassador I’m going to be telling everyone about the campaign, and I can’t wait!” 

You can help. Take action and donate to support our efforts to help end cosmetics cruelty.

The European Union, Israel and India have banned animal testing for cosmetics, but it’s still legal in approximately 80 per cent of countries around the world. Many tests are decades old and produce results of questionable relevance to humans. Hundreds of cruelty-free companies avoid hurting animals by combining use of long-established cosmetic ingredients with state-of-the-art non-animal tests. 

Troy Seidle, director of research and toxicology for HSI, said: “Working with Justine is an exciting new phase in our Be Cruelty-Free campaign and we are delighted to have her as our beauty ambassador. She demonstrates every day in the studio or on the red carpet that cosmetics with compassion are the way forward.” 

HSI’s Be Cruelty-Free campaigns are active in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan, and the United States.   

Find cruelty-free cosmetics at LeapingBunny.org and join the Be Cruelty-Free campaign at hsi.org/becrueltyfree


Media contact:

HSI UK: Wendy Higgins +44 (0)7989 972 423, whiggins@hsi.org

For more information on Justine, please visit justinejenkins.com

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