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March 10, 2014

Fernanda Tavares, Giselle Itié & Fiorella Mattheis in Video Appeal to Ban Brazil’s Cruel Cosmetics Animal Testing

Stars support HSI's Be Cruelty-Free Brazil campaign

Humane Society International

SAO PAOLO—Supermodel Fernanda Tavares, actress Giselle Itié and Brazilian It-girl Fiorella Mattheis have launched a personal video message urging Brazil to ban cruel animal testing for cosmetics such as lip stick and shampoo.  

The animal-loving stars have come together in support of Humane Society International's Be Cruelty-Free Brazil campaign which is calling for the government to follow in the footsteps of Europe, Israel and India by introducing a nationwide ban. The government’s CONCEA agency will vote of HSI’s test ban proposal at a meeting on March 19/20.

The video, filmed in Sao Paulo and in Rio de Janeiro and launched personally by Fernanda at an exclusive press conference in Copacabana to celebrate HSI’s global Be Cruelty-Free Week, is a project that all three stars feel passionately about.  

Fernanda Tavares was delighted to support HSI’s high-profile campaign. Fernanda said: "It breaks my heart that here in Brazil we still condemn defenceless animals to a life of pain just to test cosmetics. They don’t deserve such suffering, and we have the power to stop it. I’m proud to be a part of HSI's Be Cruelty-Free Brazil campaign. Let’s tell our politicians we want an end to dripping cosmetic chemicals in rabbits’ eyes. It's time for Brazil to ban cosmetics cruelty forever."

You can help. Take action and donate to support our efforts to end cosmetics cruelty.

Giselle Itié, whose dog Frida joined her on set for the shooting of the video, said: “I love my dog Frida dearly, I know when she feels pain or fear and I want to protect her. The rabbits and guinea pigs used to test cosmetics feel pain and fear just the same, but who is there to protect them? These animals need Brazilian consumers to speak up for them, and Brazilian policy makers to act.”

Fiorella Mattheis hopes people will share the video far and wide to raise awareness. She said: “If we could see the suffering every time we buy an animal-tested cosmetic, we’d put the product back on the shelf. Please, watch our video, share it with all your friends and sign HSI’s Be Cruelty-Free Brazil pledge to add your voice to our call for cosmetics with compassion. Animals don’t need to die for Brazil’s beauty industry, and together we can stop the suffering.”

Watch the video here and sign a Be Cruelty-Free Brazil pledge.


  • Rabbits, guinea pigs and mice are most commonly used by the beauty industry in skin, eye and oral toxicity tests. The animals are given no pain relief and are killed at the end of the test by asphyxiation or neck breaking.

  • Cosmetics animal testing is banned across the European Union, Israel and India. In January the State of São Paulo introduced a total ban on such testing, the first of its kind in Latin America.

  • Hundreds of cruelty-free companies produce cosmetics without new animal testing. They use long-established ingredients combined with state-of-the-art non-animal tests that can produce faster, cheaper and more relevant test results.

  • In September last year, HSI presented the federal body CONCEA with a technical proposal for banning cosmetics animal testing.    

  • Be Cruelty-Free Brazil is part of the largest campaign in the world to end cosmetics animal testing, supported by ARCA Brasil, ProAnima and the National Forum for the Protection and Defense of Animals. HSI has Be Cruelty-Free campaigns in Australia, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan and Be Cruelty-Free USA is spearheaded by the Humane Society of the United States.  


Media Contact:

Helder Constantino, +55 (21) 8342 4163, hconstantino@hsi.org


Email hconstantino@hsi.org for high-quality downloads.

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