March 11, 2014
Lippy Girl Joins HSI’s Be Cruelty-Free Campaign to End Cosmetics Animal Testing in Canada
MONTRÉAL —Hip Canadian makeup brand Lippy Girl is the latest partner to join Humane Society International’s Be Cruelty-Free campaign to end cosmetics animal testing in Canada and worldwide. Organic, vegetarian and cruelty-free, Lippy Girl has pledged its support in helping to raise consumer awareness regarding the suffering of animals who continue to be blinded, poisoned and killed by the beauty industry, and in pressing Canada to become the next cruelty-free marketplace.
Lippy Girl founder and owner Darcey Diehl is a working mother from Vancouver, British Columbia. Frustrated with the limited availability of beauty products that are both environmentally-friendly and humane, Darcey launched Lippy Girl. Today her products are sold globally online and can be found in stores across Canada, the U.S., Europe and Australia.
Darcey said: “Lippy Girl Makeup is proud to support HSI's Be Cruelty-Free Canada campaign to end cosmetics cruelty. We are committed to using natural organic ingredients without harsh chemical additives. Our products and ingredients are not tested on or derived from animals. All the ingredients in Lippy Girl makeup are vegetarian and, with the exception of beeswax in some lip products, they are also vegan.”
Troy Seidle, director of research & toxicology for HSI, said: “We are thrilled to have a strong, all-Canadian and cruelty-free brand like Lippy Girl supporting our Be Cruelty-Free Canada campaign to end cosmetics cruelty. Testing lipstick, shampoo and skin creams on animals is as cruel as it is unnecessary. Hundreds of cruelty-free companies such as Lippy Girl demonstrate that every day. So please go online and sign our Be Cruelty-Free pledge to help us turn Canada and the whole world cruelty-free.”
Be Cruelty-Free Canada is part of the global Be Cruelty-Free campaign, the largest campaign in the world to end cosmetics animal testing. Be Cruelty-Free Canada is coordinated by Humane Society International and Animal Alliance of Canada. Globally there are Be Cruelty-Free campaigns in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan and the United States, where the campaign is led by The Humane Society of the United States.
Media Contact – Canada: Christopher Paré, HSI/Canada, 514.395.2914, email@example.com
Media Contact – UK: Wendy Higgins, HSI/UK, +44 (0) 7989 972 423, firstname.lastname@example.org