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March 5, 2015

Japanese Lawmakers Treated to “Beauty with Compassion” Party

Humane Society International’s #BeCrueltyFree Japan promoted cosmetics without animal testing

Humane Society International, Be Cruelty-Free Japan

  • Sekiguchi/HSI

Humane Society International’s #BeCrueltyFree Japan campaign hosted an exciting “Beauty with Compassion” Party in Tokyo to promote cosmetics without animal testing. Japanese lawmakers, journalists and animal welfare advocates attended the party.

Event guests enjoyed sampling a range of cruelty-free cosmetics donated by event sponsors LUSH Japan and Miss Apricot, as well as other participating cruelty-free brands LOGONA (LOGONA Japan), Hurraw! Balm (Deep Field Japan Co., Ltd.), and The Body Shop (Aeon Forest, Co., Ltd.). As well as visiting the cruelty-free booths to see first-hand the range of fabulous cosmetics available in Japan made without animal testing, Diet members (policy makers) and their secretaries also heard from #BeCrueltyFree campaign experts who updated them on the latest global regulations and cosmetics animal testing bans in countries such as India and Israel.

Sakiko Yamazaki for HSI’s #BeCrueltyFree Japan campaign said: “It was exciting to host Japan’s first ever cruelty-free cosmetics party and welcome policy makers and other stakeholders to discuss ending cosmetics animal testing in Japan. For many Diet members, this was the first time trying out cruelty-free cosmetics and talking with cruelty-free companies about the ethical and safety advantages of making beauty products without animal testing. With cosmetics animal test bans already in place across the European Union, Israel and India, and similar laws under consideration in Australia, Brazil, New Zealand, Taiwan and the United States, this was the perfect opportunity for #BeCrueltyFree to connect with Japan’s politicians to make the case for a Japanese test ban too.”

Support ending cosmetics animal testing in Japan by signing the online Be Cruelty-Free global pledge.

Chika Maruta, LUSH Japan’s Charity & Campaign Supervisor, commented: “Since the founding days of LUSH we’ve provided hand-made bath and skin care products made from fresh, organic fruits and vegetables entirely without testing on animals at any stage in the manufacturing process. In 2012, we launched the LUSH PRIZE to promote the development of scientifically superior alternative test methods, and at this year’s awards ceremony I was struck by how the movement to end animal testing that began in Europe is fast spreading throughout the globe, with winners from many countries across Africa, Asia and beyond. However, in Japan, there is little awareness that animal testing is conducted for cosmetics. So, this #BeCrueltyFree Japan event was a great opportunity for people to see cruelty-free cosmetics for themselves, and we hope that Japan will catch up with the global trend.”

Kanae Matsubara, president of Miss Apricot, also commented: “Miss Apricot is a domestic natural cosmetics brand founded in 1989 with the hopes of ‘cherishing the earth and all lives that live on the planet’. We’re now in our 25th year. We have never and will never test on animals, an ethically controversial practice, nor do we use animal derived ingredients. Instead, we use sustainable, natural and environmentally-friendly ingredients as much as possible. We believe that demands for such products among Japanese consumers will increase, and we hope that a national ban on cosmetics animal testing, already commonplace in Europe and other countries, will be accomplished soon in Japan.”


  • Animal testing for cosmetics has been banned by law in the 28 countries of the European Union, as well as Norway, Israel and India. Legislative bills are under consideration in Australia, Brazil, New Zealand, Taiwan and the United States.
  • In June 2014 China amended its cosmetics regulation to remove mandatory animal testing for domestically-produced ordinary cosmetics.
  • Japanese law does not require most ordinary cosmetics to be tested on animals, however, it does not prohibit animal testing either and companies are free to choose to test their cosmetic products on animals if they wish. Animal testing may be required by law if companies choose to use certain new chemicals such as new preservative agents or UV absorbing agents, or if making medicated cosmetics (quasi-drugs) containing new ingredients.  
  • Public support to end cosmetics animal testing continues to grow in Japan. Hundreds of Japanese consumers so far have signed a #BeCrueltyFree pledge of support, and an opinion poll commissioned by LUSH, HSI and domestic animal protection organizations shows that nearly 90 percent of Japanese consumers don’t want cosmetics companies to use ingredients that require animal testing.
  • Many cruelty-free beauty brands are available to buy on the high-street or online in Japan. Download a list of brands here.

Media contact: Wendy Higgins, +44 (0)7989 972 423, whiggins@hsi.org


#BeCrueltyFreeJapan is part of the largest campaign in the world to end cosmetics animal testing. HSI also has #BeCrueltyFree campaigns in Australia, Brazil, Canada, China, India, Korea, New Zealand, Russia, Taiwan and #BeCrueltyFree USA is spearheaded by The Humane Society of the United States. 

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