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April 23, 2015

#BeCrueltyFree China Campaign Launches Poster Design Contest to End Cosmetics Animal Testing

Chinese university students use art to promote cosmetic beauty without animal cruelty

Humane Society International, Be Cruelty-Free

  • HSI

University students from more than 30 institutions across China will be competing in China’s first ever poster design competition to highlight the suffering of animals used to test cosmetics. Launched by the #BeCrueltyFree China campaign – a collaboration between V Shine and Humane Society International – students are invited to submit artwork that expresses their desire for an end to cosmetics animal testing in China, and shines a spotlight on the animal suffering inflicted by such testing.

The artwork will be considered by a panel of esteemed judges including Peter Li from Humane Society International, and representatives from Tsinghua University, VShine and the Central Art Academy. Prizes will be awarded, with a top prize of RMB 3,000 for the winner. The deadline for submissions is 20 May 2015, after which members of the public will be invited to vote online to select the final 100 pieces for the judges’ consideration.

Irene Zhang for #BeCrueltyFree China said: “The visual arts can be a very evocative way of expressing challenging subjects such as animal testing, and China has many extremely talented young artists so we are excited to see their ideas. We hope to reach thousands of people across China as word spreads about the competition, and the posters will inspire many more to think about the suffering animals endure to test our cosmetics.”

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An award ceremony will be held on 1 June in Tianjin, outside Beijing, at which the award-winning artworks will be displayed, followed by a national roadshow at universities across the country so that as many people as possible can view the winning posters. The artwork will also be displayed online and promoted via Sina Weibo to maximise the competition’s exposure.

Last June China’s new cosmetics regulations to remove mandatory animal testing for most ordinary, domestically produced cosmetics for sale in China came into force. However, imported cosmetics are still subject to substantial animal test requirements, and the limited availability and acceptance of non-animal alternative tests in China means that taking advantage of the new rule change can be a challenge for Chinese companies. To help overcome this problem, the #BeCrueltyFree China campaign partnered with the Institute for In Vitro Sciences to provide hands-on training to Chinese scientists in some of the latest in vitro tests for cosmetics safety. China’s National Five-year Plan also includes the intension to validate 10 alternative test methods as well as establish China’s own alternative test validation centre. #BeCrueltyFree China works with government regulatory agencies on policy reform, with scientists on the promotion of alternatives, and with animal advocates to raise awareness about cosmetics animal testing.

Poster competition rules:

  1. Art work must be submitted A3 size (420*297mm) as a jpg. file of maximum 5MB;
  2. A series of designs is considered one contribution;
  3. The original file of the winning work should be submitted in the form of EPS, PSD or AI. The original work or hi-resolution scanned file should be submitted for the hand painted work;
  4. Only original art work will be accepted. Any act of plagiarism is forbidden. The winning works will be open for public review. Should the design be accused of and proven to be plagiarism, the winner will be disqualified and bear any legal consequences him/her-self.
  5. Submissions and further information here.

Media contacts:
United Kingdom: Wendy Higgins, #BeCrueltyFree Communications Director, +44(0)7989 972 423, whiggins@hsi.org 
China: Irene Zhang, HSI’s Be Cruelty-Free China coordinator, izhang@hsi.org

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