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April 10, 2015

Taiwan's Celebrities Star in #BeCrueltyFree Video to Ban Cosmetics Animal Testing

Humane Society International, Be Cruelty-Free Taiwan

  • Aya, Junior and Lisa Wang have become ambassadors of the #BeCrueltyFree Taiwan campaign. HSI

Cruel cosmetics testing in Taiwan still permits animals to have chemicals dripped in their eyes or force fed to them in massive doses, despite the fact that cosmetics can be made without any animal suffering whatsoever. Well-known celebrities and animal lovers Aya, Junior and Lisa Wang have become ambassadors of the #BeCrueltyFree Taiwan campaign, coming together to launch an exciting video calling on Taiwan to change the law and ban cosmetics cruelty.

An increasing number of countries around the world have banned the use of animals in cosmetics testing. Last month New Zealand became the latest nation to vote in favour of a test ban, joining the European Union, Israel, Norway and India. The #BeCrueltyFree campaign is leading this global movement away from animal testing, and in Taiwan the #BeCrueltyFree coalition of the Taiwan SPCA and Humane Society International has achieved the support of  many legislators, the public and now celebrities.

Aya, Junior, and Lisa Wang took part in the exclusive video and photo shoot in order to encourage as many people as possible to support the #BeCrueltyFree Taiwan’s campaign call for a change in the law.

Taiwanese singer and entertainment hostess Aya said: "Many people cannot live without makeup, but if people can see that it is the result of animal testing, they will realise that such testing is not beautiful. Scientists have confirmed that the results of animal tests are not accurate for people, and there are thousands of existing raw ingredients that can be made into cosmetics without any need for animal testing. True beauty cannot come from cruelty!"

49th Annual Golden Bell Award nominee, well-known actor Junior is also backing #BeCrueltyFree Taiwan: "Cosmetic animal testing is not only inhumane, subjecting the animal to a lot of pain, but the test results are not reliable because animals can have different reactions than humans to the same chemicals. All over the world countries are moving forward with bans on animal testing of cosmetics, so Taiwan must become the next country to #BeCrueltyFree as soon as possible.”

Actress Lisa Wang, said: "I hope to be able to enhance public awareness of and concern about cosmetics animal testing, and then change consumer behaviour so that people opt to buy cruelty-free cosmetics!"

Sign the global pledge to Be Cruelty-Free.

Last month in South Korea, campaigners were disappointed when legislators launched a bill that fell short of the cosmetics animal testing bans that have been advanced in other countries. South Korea’s bill merely mandates the use of non-animal alternative test methods if they are available in the country, meaning South Korea’s law will be trailing the EU by more than a decade, equivalent to the state of play in the EU back in 2004. Its impact could even be negligible because of other loopholes written into the bill, a situation that the #BeCrueltyFree campaign intends to see changed.  

Beki Hunt for #BeCrueltyFree Taiwan said: “Every day innocent animals suffer and die for cosmetics testing around the world, and it is unacceptable that here in Taiwan these tests are still legal. It’s time for our politicians to stand shoulder to shoulder with compassionate nations across the globe and ban cosmetics cruelty. It’s time for Taiwan to join the #BeCrueltyFree movement!”

Taiwan’s consumers can show their support for an end to cosmetics animal testing in Taiwan and globally by going online and signing a Be Cruelty-Free pledge

Media contacts:
Connie Chiang  +886(2)-2367-0317 connie.chiang@spca.org.tw

Special thanks to Abook Studio, Ash Fang, Kuan-Chang Chen (Eric), Halu Huang,
Aya, Junior Lisa Wang

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