April 30, 2015
Taiwan’s Taxi Cabs Hop Onboard the #BeCrueltyFree Campaign with New Cartoon Video
The next time you hop in a Taiwan taxi cab, you’ll be greeted by an adorable cartoon video about cosmetics animal testing on behalf of the #BeCrueltyFree Taiwan campaign. Taiwan SPCA and Humane Society International, who run #BeCrueltyFree, commissioned the cartoon to highlight the suffering involved in cosmetics animal testing. The cartoon will run until May 13.
The #BeCrueltyFree cartoon features some commonly used animal tests such as the Draize eye irritation test, and shows the type of suffering the animals can endure. After watching the short cartoon, taxi customers are invited to support the #BeCrueltyFree campaign in Taiwan.
Joy Liou, Taiwan SPCA’s campaign coordinator for the #BeCrueltyFree campaign, said: “Our cartoon is really cute, but life for animals used in cosmetics testing is far from fun. We’re hoping that introducing people to this upsetting subject using cartoon animals instead of real animal photos, will make it easier for them to watch and join in to help. Thousands of animals around the world are still suffering for the beauty industry, and it’s still legal here in Taiwan, which we want to change.
“With thousands of safe ingredients available for use in cosmetics, combined with the latest non-animal test methods, there is no need for cruel experiments which in any case scientists acknowledge can produce unreliable results. With the EU, Israel, India and New Zealand all passing test bans, it’s time for Taiwan to step up.”
The #BeCrueltyFree campaign has been driving the call for change in Taiwan for just over a year, and earlier this month joined with Legislator Wang YuMin to launch a bill to make crucial changes to the Control for Cosmetic Hygiene Act. If passed, the new law would make Taiwan the first in the region to become cosmetics cruelty-free.
Get active for animals in Taiwan:
1. Sign the #BeCrueltyFree Taiwan pledge
2. Join our #BeCrueltyFree Facebook Event: Amend Taiwan’s Control for Cosmetic Hygiene Act.
3. Buy cruelty free products
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