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September 8, 2015

Humane Society International and H&M Collaborate on New Animal Welfare Commitments to Protect Farm Animals & Ban Cosmetics Animal Testing Globally

Making the ethical treatment of animals a priority in the fashion industry

Humane Society International, H&M, Be Cruelty-Free

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Global animal protection leader Humane Society International and fashion company H&M have worked together to develop ambitious new animal welfare pledges. Central to this collaboration is a commitment to pursue policy change in countries around the world, such as national legislative bans on animal testing of cosmetics, as well as the improvement of farm animal welfare within wool and down production.

Cosmetics Animal Testing
HSI’s #BeCrueltyFree campaign is leading the force working to end all animal testing within the global beauty industry. Since the campaign’s launch in 2012, bans on cosmetics animal testing and/or trade have been enacted in the European Union, Israel, Norway, India, New Zealand and Turkey, with similar laws proposed in Argentina, Australia, Brazil, Canada, Russia, South Korea, Taiwan and the United States. H&M’s own-brand cosmetic products and ingredients already abide by a strict no-animal-testing policy, and going forward, the company will actively support the #BeCrueltyFree campaign through consumer advocacy, dialogue with key stakeholders, and supporting training and education programs.

Troy Seidle, director of HSI’s research & toxicology department, said: “H&M must be commended for committing itself to our #BeCrueltyFree campaign’s mission of achieving a global end to cosmetics animal testing. As a company that already eschews animal testing of its own cosmetics, H&M is now sending a strong message industry-wide that more needs to be done to end the suffering of animals in cosmetics tests.”

Farm Animal Welfare
HSI and H&M will also work together on the development of global wool and down standards and other auditing programs. HSI and H&M will collaborate on opportunities to pursue industry-wide policy change such as national legislative bans on mulesing, live-plucking and force-feeding.

Chetana Mirle, director of HSI’s farm animals department, said: “H&M is demonstrating great leadership by expanding its existing animal welfare commitments, and supporting the development of certification and educational programs that will actively improve the welfare of animals such as sheep, goats, geese and ducks in the industry as a whole. We are particularly looking forward to working together to eliminate cruel farming practices such as mulesing from the fashion industry, which would be an immense animal welfare achievement.”

Madelene Ericsson, sustainability business expert at H&M said: “Animal welfare is important to us at H&M and we want to contribute to improved animal welfare practices in our industry, which is why we are committing ourselves not only to further improve our own requirements, but also to work collaboratively with Humane Society International to elevate standards throughout the industry and globally. HSI is a globally recognized organization with long experience within this area and we believe they will be a very good partner in pushing for change and we hope that other companies will be inspired to do likewise.”

Media contacts:

HSI (UK) Animal Testing: Wendy Higgins whiggins@hsi.org +44(0)7989 972 423

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