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October 6, 2015

Eugenio Derbez and Humane Society International Invite Mexican Consumers to Join Meatless Monday

Global movement asks consumers to take holiday from meat one day a week

Humane Society International

Humane Society International released its new Meatless Monday video in Spanish at a campaign launch event at Casa Lamm in Mexico City. The video, which is narrated by Mexican actor Eugenio Derbez, marks the Mexico launch of HSI’s Meatless Monday campaign, a global movement that asks consumers to take a holiday from meat at least one day a week to help animals, the planet and their health.

Marco Antonio Regil, Claudia Lizaldi, Andrés Aguilar, Ruben Albarrán and Hello Seahorse!, as well as renowned chefs, local NGOs, food companies and other campaign supporters attended and participated in the event.

Sabina Garcia, farm animal project and corporate outreach manager for HSI in Mexico, said:
“We invite consumers in the country to join the movement and create a healthier and more humane planet. Other celebrities, including Paul McCartney, Enrique Bunbury and Bruno Bichir support the Meatless Monday campaign, as do hundreds of schools, restaurants, governments and hospitals from around the globe. We look forward to working with institutions in Mexico to increase this movement.”

Derbez said:
“It’s an honor to join Humane Society International’s Meatless Monday campaign in Mexico. We can all help animals, our health and the planet every time we sit down to eat by reducing our consumption of animal products. It’s really easy and you can always find delicious meat-free options in restaurants and supermarkets in Mexico. I invite consumers to also join this campaign, by sharing the video and signing the Meatless Monday pledge.”

Marco Antonio Regil, television personality and Meatless Monday campaign supporter, said:
“Going meat-free at least one day a week is the best way to help animals and the environment. Current levels of meat consumption in Mexico support inhumane factory farms, where animals are treated like machines and endure extreme suffering — and cause enormous environmental problems. Eating less meat is better for animals and also creates less waste and pollution.”

Members of the Mexican rock band Hello Seahorse! stated in support of Meatless Monday: “We’re so excited to come together with Humane Society International in support of Meatless Monday and to invite our friends and followers to do the same. By swapping out meat just one day a week, for breakfast, lunch and dinner and choosing delicious foods instead, we can all make a huge difference for animals and our health — and the health of the planet.”

Take the Meatless Monday Pledge.

In Mexico, millions of animals suffer in factory farms. Egg-laying hens are forced to spend their whole lives in cages so small they cannot even fully stretch their wings. Breeding sows are confined to individual gestation crates where they cannot turn around or take more than a couple of steps forward and backward for practically their whole lives.

If all Mexicans participated in Meatless Monday, hundreds of millions of animals would be spared a life of suffering in factory farms. Furthermore, choosing meatless meals one day a week is good for the environment since animal agriculture is a key contributor to climate change, deforestation, water pollution and water use, and accounts for approximately 15 percent of global, human-caused greenhouse gas emissions.

Choosing to replace meat even one day a week is also a great way to gain energy, look and feel better and prevent disease. Studies have found that people who eat less meat weigh less, and that they also have a lower risk of heart disease, Type 2 diabetes and cancer.

Humane Society International encourages consumers to practice the 3 Rs of eating: reducing your consumption of animal-based foods, refining your diet by avoiding animal products derived from factory farming, and replacing meat and other animal-based foods with plant-based options. HSI and its celebrity supporters invite consumers to sign the Meatless Monday pledge and share the video.

For more information on Meatless Monday, and to sign the pledge, visit hsi.org/meatlessmonday

Media Contacts:
Mexico: Leticia Nárvaez, l.narvaez@narvaezgroup.com.mx
U.S.: Raul Arce-Contreras, rcontreras@humanesociety.org, +1 301.721.6440

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