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September 28, 2016

National opinion poll reveals that Japanese consumers want to end cosmetics animal testing

Humane Society International

  • A majority of Japanese consumers support an end to cosmetic animal testing. Stock image.

A public opinion poll in Japan revealed that a majority of Japanese consumers, roughly 70 per cent, support a ban on cosmetics animal testing after being informed on the facts and the current situation of the cruel practice. The opinion poll was commissioned by LUSH Japan under the cooperation of Humane Society International, Japan Anti-Vivisection Association, Animal Rights Center and Put an End to Animal Cruelty and Exploitation, and was administered by a private survey company.

The negative attitudes of Japanese consumers toward cosmetics animal testing are consistent with the global move away from the practice. The #BeCrueltyFree campaign has commissioned similar polls in some of the world’s key cosmetics markets—Brazil, Canada, the United States, Australia and South Korea—that have consistently shown that consumers around the globe want to see an end to this ugly practice in the cosmetics industry. 

Opinion poll results of Japanese consumers:

  • 70 per cent do not want to sacrifice animals for cosmetics.
  • 51 per cent support legislation to ban cosmetics animal testing; this increased to 70 per cent after respondents were provided with additional information, including the reasons for conducting animal testing, details on the procedures, background on global regulatory requirements and example of cases where animal testing did not successfully predict human safety issues.
  • 71 per cent want cosmetic manufacturers to take concrete actions to end cosmetics animal testing.
  • 73 per cent want ingredient suppliers of cosmetic companies to take concrete actions to end cosmetics animal testing.

Sakiko Yamazaki, HSI’s Japan communications consultant, said: “It is wonderful to see that a large majority of Japanese consumers do not want to sacrifice the lives of animals for their cosmetics, taking into account that modern non-animal tests can reliably predict human safety and already existing ingredients can be used. We hope that Japanese policy makers and authorities reflect these opinions of the consumers to work toward a legislative ban.”

Claire Mansfield, HSI’s #BeCrueltyFree campaigns director, said: “Currently, more than 1.7 billion consumers around the world live in cruelty-free cosmetic markets and the global momentum to end cosmetic animal testing continues to grow every day. These poll results show that strong consumer support exists for Japan to end cosmetics cruelty and join the growing list of countries that have ended this practice. A legislative ban in Japan would be good for animals, consumers and science and it’s what the majority of Japanese citizens want.”

#BeCrueltyFree Japan is a part of the largest campaign in the world to end animal testing for cosmetics. Consumers who support a ban can take action by signing the Be Cruelty-Free pledge here.

LUSH Japan’s video clip on the summary of the survey results may be found here (in Japanese only).

Nation-wide internet poll conducted by INTAGE Inc. in June 2016, with 3287 samples and a confidence level of 95 percent (margin of error +- 1.71).

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