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September 21, 2017

Animal advocates call on L’Oréal to join efforts to end cosmetic animal cruelty

“Help us end cosmetic testing on animals worldwide – because they’re worth it”

Humane Society International, The Humane Society of the United States, the Humane Society Legislative Fund, #BeCrueltyFree

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Humane Society International, The Humane Society of the United States and the Humane Society Legislative Fund have issued a public call urging L’Oréal to support their legislative efforts to ban cosmetic animal testing and sales worldwide. Despite more than 200 companies in the cosmetics industry having already thrown their weight behind the organizations’ #BeCrueltyFree campaign and legislation, L’Oréal—the industry’s largest player—has stood out for its failure to support the effort.

L’Oréal says it no longer tests its products or ingredients on animals, yet the company continues to sell its products in China, where pre-market animal testing is legally required for all imported and special-use cosmetics, and new-to-the-world cosmetic ingredients may also be tested on animals. In China alone, an estimated 375,000 rabbits and other animals continue to suffer in cosmetic tests each year, which commonly involve dripping products into animals’ eyes or on to their shaved skin without pain relief, and ultimately death at the end of the experiment. The beauty giant has ignored six written invitations by the groups to meet or to endorse legislation to ban to this needless cruelty.

HSI President Kitty Block said: “L’Oréal’s public pronouncements don’t match its private actions when it comes to ending cosmetic animal testing around the world. While many groups and companies have stood shoulder to shoulder with Humane Society International at the forefront of the movement to end animal testing in legislatures around the world, the beauty industry’s biggest player has been absent, despite telling its customers that it doesn’t support animal testing. Indeed, L’Oréal sells its products in China, where cruel animal tests are still required and carried out on their products. We hope L’Oréal hears our voices loud and clear: animals are needlessly suffering in labs and you have the power and influence to help them – because they’re worth it.”  

Call on L’Oréal to help ban cosmetic testing on animals.

Thirty-seven countries and major markets have already passed laws to end or limit cosmetic animal testing and/or sales, including the 28 member countries of the European Union, India, Israel, New Zealand, Norway, South Korea, Switzerland, Taiwan, Turkey and Guatemala. L’Oréal and other international cosmetic brands already comply with laws in these countries. The #BeCrueltyFree campaign led by HSI and its partners has been a key player in securing many of the national bans in place today, and is pushing similar legislation in Argentina, Australia, Canada, Brazil, Chile, Japan, Mexico and other countries. The #BeCrueltyFree campaign also has the support of Ricky Gervais, Paul McCartney, Kesha and other celebrities.

More than 200 companies including industry leaders like LUSH, H&M and Coty have already thrown their weight behind the #BeCrueltyFree campaign or regional legislation.

Sign the letter to L’Oréal at hsi.org/loreal.

Media contacts:
•    Raul Arce-Contreras: rcontreras@humanesociety.org
•    Canada: Chris Paré, cpare@hsi.org
•    Europe: Wendy Higgins, whiggins@hsi.org
•    Australia: Nicola Beynon, nbevnon@hsi.org
•    Brazil: Helder Constantino: hconstantino@hsi.org
•    Mexico/Latin America: Antón Aguilar: aaguilar@hsi.org

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