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April 23, 2012

‘Be Cruelty-Free’ Campaign Launches To End Cosmetics Testing on Animals in Canada

Humane Society International/Canada and Animal Alliance of Canada back global campaign

Humane Society International/Canada

Montréal — Humane Society International/Canada and the Animal Alliance of Canada have launched the largest-ever global campaign to end animal testing for cosmetics — Be Cruelty-Free. Worldwide, the campaign is being launched from HSI offices in Canada, Australia, Europe, India, and in partnership with The Humane Society of the United States, with scientific outreach programs in several developing cosmetics markets. Be Cruelty-Free will be a truly global and formidable force for change, and aims to create the consumer awareness and political momentum needed to achieve a worldwide end to animal testing for beauty and personal care products.  

“The beauty industry continues needless animal testing, and it’s time for it to stop,” said HSI director of research and toxicology, Troy Seidle. “This is a call to Canadian consumers to say no to cosmetics animal cruelty by signing our pledge at hsi.org/becrueltyfree.”

Such testing is already banned in Europe, and a further ban on the sale of cosmetics that have been newly tested on animals in other parts of the world is expected to come into effect in March 2013. Canadian law does not require companies to test cosmetics or their ingredients on animals, only to assure that their products are safe for use. This can be done using established, safe ingredients and available non-animal test methods. Yet some companies continue to produce new cosmetic ingredients and test them on animals.

“Sentient creatures are still subjected to terrible cruelty in Canadian laboratories to produce beauty products, but there is currently very little awareness about this hidden suffering,” said Animal Alliance of Canada director Liz White. “With this campaign we’re calling on Ottawa to make Canada the world’s next cruelty-free cosmetics zone.”

Be Cruelty-Free is launching with a nation-wide petition to end cosmetics animal testing as well as the sale of newly animal tested beauty products, which Canadian consumers are encouraged to sign at hsi.org/becrueltyfree. The petition is the first among other planned activities, including a legislative effort. HSI’s cosmetics testing campaign in Europe has received support from global celebrities such as Leona Lewis, Ricky Gervais, Spice Girl Melanie C, Sir Roger Moore and Dame Judi Dench.

Cosmetics can easily be produced without animal testing by using the thousands of existing ingredients for which safety data are already available, and through the use of advanced non-animal testing methods such as 3D human skin and other sophisticated cellular and computer models.   


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Media Contacts:

HSI/Canada: Dean Pogas: 514.261.6007/514.395.2914, dpogas@hsi.org

Animal Alliance of Canada: Liz White: 614.462.9541, liz@animalallaince.ca

Humane Society International/Canada is a leading force for animal protection, representing tens of thousands of members and constituents across the country. HSI/Canada has active programs in companion animals, wildlife and habitat protection, marine mammal preservation, farm animal welfare, and ending animal testing. HSI/Canada is proud to be a part of Humane Society International — one of the largest animal protection organizations in the world, with more than eleven million members and constituents globally — on the Web at hsi.org/becrueltyfree.


Animal Alliance of Canada is committed to animal protection through politics, advocacy and education. Since 1990, Animal Alliance of Canada has been committed to the protection of all animals and the promotion of a harmonious relationship among people, animals and the environment. Bringing together dedicated professionals with proven records in animal and environmental protection, together we work on local, national, and international educational and legislative advocacy initiatives to protect animals and our environment. Online at animalalliance.ca.

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