March 13, 2013
Celebrities Voice Support for an End to Cosmetic Animal Testing
Colbie Caillat, Ke$ha & others sign HSI-HSUS’s Be Cruelty-Free Pledge
MONTREAL (Mar. 11, 2013) — A global effort to end cosmetics testing on animals is generating support from Ke$ha, Colbie Caillat, Michael Vartan, Daniella Alonso, Francia Raisa, Torrey DeVitto, Fiona Gubelmann and Joanna Krupa, who all are endorsing a campaign by Humane Society International/Canada and The Humane Society of the United States during the groups’ Be Cruelty Free Week. They join the likes of Sir Paul McCartney, Ricky Gervais and Chrissie Hynde in backing HSI’s successful campaign to end cosmetics cruelty in Europe.
Be Cruelty-Free Week was launched on March 11 in celebration of a European Union ban on the marketing and sale of cosmetics newly tested on animals. “Humane Society International is thrilled that our Be Cruelty-Free campaign has attracted the support of such a distinguished group of celebrities,” said HSI/Canada Executive Director Rebecca Aldworth. “We hope their endorsement will inspire Canadian consumers to think twice when shopping for beauty products — if you’re not absolutely certain that a cosmetic is cruelty-free, put it back on the shelf.”
Animal testing for cosmetics is the ugly side of the beauty industry. Top celebrities, whom the cosmetics industry has often enlisted to help sell their products, are quickly recognizing that animal testing is cruel and unnecessary.
Consumers who want to help can sign the Be Cruelty-Free pledge at hsicanada.ca/becrueltyfree in support of an end to cosmetic animal testing, and can choose from companies that are certified by the Leaping Bunny — the most rigorous standard in North America for ensuring cosmetics are cruelty-free.
Music legend Sir Paul McCartney: “If every cosmetic tested on rabbits or mice had a photo on the packaging showing these animals with weeping swollen eyes and inflamed skin, I believe everyone would leave cruelty on the shelf.”
Comedian Ricky Gervais: “It’s shocking to think that behind the glamorous advertising and glossy packaging, there can lurk the ugly truth of chemicals forced down an animal’s throat.”
As Grammy-winning artist Colbie Caillat notes: “Everyone wants to look their best. And it’s great to know we can look and feel beautiful without causing pain to animals. The HSI/HSUS Be Cruelty-Free campaign is urging companies to stop testing their products on animals. There are so many great products, from skin care products, to shampoo, to makeup, that are cruelty free--there’s just no reason to buy anything else.”
Ke$ha: “True beauty doesn’t come from cruelty. That’s why I want to see an end to the testing of cosmetics and personal care products on helpless animals. Please join me in supporting the HSI/HSUS Be Cruelty-Free campaign.”
Actor Michael Vartan: “I am joining with the HSI/HSUS Be Cruelty-Free campaign in calling for an end to the unspeakable cruelty so many animals endure for cosmetic testing. To try to rationalize animal testing for cosmetic purposes is simply disgusting. I plead with you to choose non-animal tested products whenever possible. We are these innocent animals' only voice.”
Actress Daniella Alonso: “The Be Cruelty-Free campaign is calling for an end to needless and painful cosmetic testing on animals. Join me in choosing non-animal tested products.”
Actress Francia Raisa: “Many cosmetic and personal care products still conduct painful product tests on bunnies, guinea pigs, and other animals. Be Cruelty-Free and choose non-animal tested products.”
Vampire Diaries & Army Wives actress, violinist, and model Torrey DeVitto added: “There is just no reason for animal testing of cosmetics to continue. I support an end to this horrible practice, and I'm doing my part by purchasing cruelty-free cosmetics and supporting the HSI/HSUS Be Cruelty-Free campaign.”
HSI/Canada: Dean Pogas, 514.395.2914, firstname.lastname@example.org
Humane Society International/Canada is a leading force for animal protection, with active programs in companion animals, wildlife and habitat protection, marine mammal preservation, farm animal welfare and animals in research. HSI/Canada is proud to be a part of Humane Society International which, together with its partners, constitutes one of the world’s largest animal protection organizations. Celebrating animals and confronting cruelty worldwide – on the Web at hsicanada.ca/becrueltyfree.