April 25, 2014
National Women’s Show Participants Urged to ‘Be Cruelty-Free’, Help End Cosmetics Animal Testing in Canada
Featuring product samples and demos by LUSH Fresh Handmade Cosmetics
Some-bunny will be making an appearance at the National Women’s Show this weekend in Montréal — the 7-foot rabbit mascot of the Be Cruelty-Free Canada campaign to end animal testing for cosmetics. Joined by campaigners from Humane Society International and Animal Alliance of Canada, the Be Cruelty-Free exhibit will encourage attendees to “show some-bunny some love” by signing a petition to the Canadian government, and sampling some fun, animal-friendly product samples provided by cruelty-free giant LUSH Fresh Handmade Cosmetics.
Troy Seidle, HSI’s director of the research & toxicology, said: “Canadians overwhelmingly support a ban on animal testing for cosmetics, yet our country is falling further and further behind other developed nations in confronting this needless cruelty. It’s time for the Canadian government to step up, take action and Be Cruelty-Free.”
Animal testing for cosmetics has already been prohibited throughout the 28 countries of the European Union, as well as in Israel, India, and the Brazilian state of São Paulo. And thanks to Be Cruelty-Free campaigning worldwide, similar legal measures have recently been proposed in the United States, Australia, New Zealand and federally in Brazil. Although Canadian law does not specifically require animal testing to demonstrate safety of cosmetics, the practice continues unabated.
The National Women’s Show, a mosaic of food, fashion and the latest products for women, is an ideal venue for engaging consumers about making compassionate shopping choices. Our purchasing power can affect real change in how animals are treated, so attendees will be encouraged to look for cruelty-free brands such as LUSH, Lippy Girl and Barry M that don’t test on animals. Visitors can also pose for a photo with one of HSI’s social media bunnies and tweet from the floor to show support for #BeCrueltyFree Canada.
Media Contact: Christopher Pare – office: 514 395-2914, email: firstname.lastname@example.org