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October 29, 2014

Vegan Fashion Label Vaute Couture Designs Limited Edition Apparel to Help End Cosmetics Animal Testing in Canada

On sale now, supporting the #BeCrueltyFree campaign

Humane Society International/Canada, Vaute Couture

  • Vaute Couture

New York fashion designer Leanne Mai-ly Hilgart of vegan label Vaute Couture aims to help take animal testing out of the beauty industry in Canada with a bunny-themed T-shirt designed exclusively for the #BeCrueltyFree campaign.

The limited edition apparel—featuring the slogan “No Bunny Deserves to be Tested On”—goes on sale today at Vaute’s boutique in Brooklyn, New York and online. A percentage of sales from each shirt will be donated to support the Be Cruelty-Free Canada campaign.

Be Cruelty-Free is the largest, most effective global campaign to achieve a worldwide end to cosmetics animal testing. Such testing has now been banned throughout the European Union, Israel and India, and, thanks to Be Cruelty-Free campaigning, similar bans have also been proposed in Australia, Brazil, New Zealand, Taiwan and the United States. In Canada however, while not specifically required by law, animal testing for cosmetics remains legal, and the practice continues unabated.

Aviva Vetter, HSI’s Be Cruelty-Free Canada campaigner, said: “We are thrilled to be working with Vaute Couture on this project to take the cruelty out of beauty in Canada. Canadians overwhelmingly support a ban on animal testing for cosmetics, yet our country is falling far behind other nations in confronting this needless cruelty. By purchasing our special edition Vaute Couture bunny tee shirt, consumers will help send a strong message to the Canadian government that it’s time to step up and Be Cruelty-Free.”

Vaute (pronounced “vote”) Couture broke history this year as the first all-vegan label to show at New York Fashion Week, and counts Angela Kinsey, Alicia Silverstone, Emily Deschanel and Oprah Winfrey amongst its celebrity fans. Hilgart chose a white rabbit for her design, because they are one of the most common animals to suffer for cosmetics testing. Rabbits are routinely held in full body restraints so that chemicals can be applied to their eyes and skin, causing eye reddening, swelling, ulceration, even blindness, skin cracking and bleeding. 

Hilgart said: “I strongly believe that animal cruelty should always be out of fashion - and that applies to cosmetics too - so I was honored to team up with the #BeCrueltyFree campaign. A rabbit seemed the natural choice for my design, because they’ve come to symbolize the suffering of animals dying for our beauty. No animal should have to endure that, and I’m proud that Vaute Couture can be part of the #BeCrueltyFree movement for change in Canada and the rest of the world.”

Hilgart was branded “the rebel of Fashion Week” by CNN News, and Vaute was named one of the most innovative businesses of NYC by Business Insider. Oprah.com said “Vaute proves that animal free clothes can be cute and sexy”.

Say “no” to cruel cosmetics in Canada by purchasing your Vaute Couture apparel and by signing the Be Cruelty-Free petition to the Government of Canada.

Media Contact:

HSI Canada: Christopher Pare: 514 395-2914, email: cpare@hsi.org
HSI UK: Wendy Higgins: +44 (0)7989 972 423, whiggins@hsi.org

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