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January 16, 2015

#BeCrueltyFree Canada Ads Hit the Toronto #TTC to Ban Animal Cruelty in the Name of Beauty

Subway commuters urged to take action to end cosmetic testing on animals

Humane Society International/Canada, Be Cruelty-Free

Starting next week, ads to end cosmetic animal testing will go up on the TTC, urging transit users to go cruelty-free. Humane Society International and Animal Alliance of Canada launched the ads, featuring cute images of the animals most used in that testing—rabbits—as part of the #BeCrueltyFree Canada campaign. The ads appeal to Canadians to support a national ban on animal testing for beauty products and encourage commuters to take action online at BeCrueltyFree.ca. The ads – produced with support from LUSH Fresh handmade Cosmetics—can be seen inside train cars throughout the Toronto subway system during January and February, and at hsicanada.ca/bcfad.

Aviva Vetter, campaigner for #BeCrueltyFree Canada, said: “What better way to engage people than on their daily commute? Last year we traveled coast-to-coast meeting Canadians and raising awareness about the need for a national ban on cosmetic testing on animals. Many people weren't even aware that such testing still happens in Canada, but were horrified to learn that it does. So with this transit campaign we hope to reach even more people and inspire them to take action to end animal suffering in the name of beauty.”

A great majority of Canadians, 88 percent, agree that testing new cosmetics is not worth the animals' pain and suffering, and 81 percent would support a national ban on animal testing of cosmetics and their ingredients, according to polling by The Strategic Counsel on behalf of Animal Alliance and HSI. More than 500 cruelty-free companies in North America avoid animal testing by relying on thousands of existing cosmetic ingredients already established as safe, with available state-of-the-art non-animal test methods. 3D skin models such as EpiDerm™ made from donated human skin (after surgery) have been shown to better predict skin irritation in humans than the cruel rabbit test they replace.

The European Union, Norway, Israel and India have banned animal testing for cosmetics, while Australia, Brazil, New Zealand, Taiwan and the United States have proposed legislative bans. But the practice remains legal in around 80 percent of countries globally, including Canada.

Say “no” to cruel cosmetics in Canada by signing the #BeCrueltyFree petition to the Government of Canada.

Media Contact: Christopher Pare, 514 395-29143, cpare@hsi.org

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