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December 16, 2015

Canadian Celebrities Implore Canadian Government to Support Cruelty-Free Cosmetics Act

#BeCrueltyFree campaigners Actress Tricia Helfer, rock star Bif Naked, former VJs Phoebe Dykstra and Lauren Toyota support legislation to end cosmetics testing on animals

Humane Society International/Canada

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#BeCrueltyFree celebrity supporters Tricia Helfer, Bif Naked, Lauren Toyota and Phoebe Dykstra are applauding Senator Carolyn Stewart Olsen for reintroducing the Cruelty-Free Cosmetics Act. The legislation would end cosmetics animal testing and the sale of newly animal tested cosmetics in Canada. Sen. Stewart Olsen spearheaded the legislation following intensive discussions with the #BeCrueltyFree Canada campaign led by Humane Society International/Canada and Animal Alliance of Canada.

Tricia Helfer, star of Battlestar Galactica, said: “This historic milestone marks a great day for animals in Canada. I commend Senator Stewart Olsen for introducing this legislation to end cosmetics animal cruelty, and look forward to seeing Canada become the next country to #BeCrueltyFree.”

Iconic musician-activist Bif Naked said: “Cruelty in the name of beauty is not just wrong – it’s patently un-Canadian. It’s so encouraging to see progress like this, and I am proud to live in a country where compassion comes first.”

Blogger and TV personality Lauren Toyota added: “As individuals, we all have the power to affect change. One of the most effective ways of going about this is by being a conscious and informed consumer – we expect better, and this bill is a big step in the right direction.”

Social media star and former MTV host Phoebe Dykstra similarly echoed: "No animals anywhere should suffer in the name of hair conditioner and lipstick! We can be better, and must not allow such cruelty to happen a minute longer; this bill is true progress. I am proud to support the Senator and her commitment to protecting animals!"

Canadians can join these compassionate stars in calling on the government to end cosmetics cruelty in Canada by signing the #BeCrueltyFree petition or by donating to support the campaign.

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  • The #BeCrueltyFree Canada campaign is part of the largest campaign in the world for an end to animal testing of cosmetics, led in Canada by Humane Society International/Canada and Animal Alliance of Canada.
  • The Cruelty-Free Cosmetics Act was introduced on December 10 following two years of #BeCrueltyFree campaigning.
  • According to polling by The Strategic Counsel on behalf of Animal Alliance and HSI, 88 percent of Canadians agree that testing new cosmetics is not worth animal suffering, and 81 percent of Canadians support a national ban on animal testing of cosmetics and their ingredients.
  • Nearly 90,000 Canadians have signed the #BeCrueltyFree petition to date.
  • The world’s largest beauty products market, the European Union, together with Norway, Israel, India, New Zealand, Turkey, and several states in Brazil, have enacted full or partial bans on animal testing for cosmetic products and ingredients. Similar legislation is currently pending in the United States, South Korea, Brazil, Taiwan, Australia, Argentina and elsewhere under the leadership of #BeCrueltyFree campaign teams in these countries. But the practice remains legal in around 80 percent of countries globally, including Canada.
  • More than 500 cruelty-free companies in North America avoid animal testing by relying on thousands of existing cosmetic ingredients already established as safe. Cruelty-free brands available in Canada include LUSH Cosmetics, Lippy Girl, Neal’s Yard Remedies, Cake Beauty and Batty’s Bath.
  • Animal tests are increasingly being replaced by more relevant and efficient non-animal methods. 3D skin models such as EpiDerm™ made from donated human skin (after surgery) have been shown to better predict skin irritation in humans than the cruel rabbit test they replace. Proven non-animal methods are also available for eye irritation, skin allergy, and other safety tests.

Media Contact: Christopher Paré – office: 514 395-2914 / cell: 438 402-0643, email: cpare@hsi.org

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