September 12, 2016
Cross-Canada #BeCrueltyFree Day of Action on September 13 to end cosmetics animal testing
Companies, celebs and public to demand cruelty-free commitment from Ottawa
On Tuesday, September 13, #BeCrueltyFree Canada, led by Humane Society International and Animal Alliance of Canada, is calling on Canadians coast-to-coast to urge the Trudeau government to support the Cruelty Free Cosmetics Act to ban cosmetic animal testing and trade. The Day of Action will expose the grim reality of cosmetic testing on animals and encourage Canadians to take action to stamp out this needless cruelty once and for all.
The initiative comes less than a month before federal politicians return to Ottawa for the fall session, where the Cruelty-Free Cosmetics Act (S-214) will undergo final examination in the Senate before making its way to the House of Commons. The legislation would bring Canada into line with more than 34 countries that have already outlawed cosmetics cruelty, including Israel, India and all the countries making up the European Union.
Canadian rock legend and #BeCrueltyFree supporter Biff Naked said, “I'm beyond proud of the progressive social policies that the current Canadian government has introduced since taking office, and sincerely hope that enactment of the Cruelty-Free Cosmetics Act will soon be counted among them. Ending cosmetics animal testing and trade is a no-brainer, and I hope that on September 13, Canadians from coast to coast will sign the petition at becrueltyfree.ca and join me in sending a strong message to Ottawa that it’s time for Canada to #BeCrueltyFree.”
Social media users are encouraged to follow @HSIEndAnimalTesting @AnimalAllianceofCanada on Faceook, @HSI_Canada and @Animal_Alliance on Twitter, and use hashtags #BeCrueltyFree and #BecauseIts2016 and tag @JustinTrudeau when posting and sharing campaign content. Also be on the lookout for social media support from our celebrity friends @bifnaked, @laurentoyota, @phoebedykstra, and supporters @LUSHcosmetics, @alltrueist_btq, @NealsYardRemediesOfficial @Ethical Elephant, and @StopUBCanimalre.
Read HSI/Canada executive director Rebecca Aldworth's blog post on the Huffington Post.
Read #BeCrueltyFree Canada campaign manager Aviva Vetter's blog post on Montreal Dog Blog.
Read HSI/Canada campaign manager Gabriel Wildgen's #DayOfAction post on the Huffington Post.
Media Contact: Christopher Paré, 514.395.2914 x 206, email@example.com