March 12, 2013
HSI Launches Animated Video to Expose the Ugly Side of the Beauty Industry
In spite of EU sales ban, animal testing an issue that consumers must still confront
LONDON—Humane Society International has launched an eye-catching and thought-provoking video as part of its Be Cruelty-Free campaign to end animal testing of cosmetics worldwide.
Launched the same week the European Union is implementing its ban on selling animal-tested cosmetics, the animated ‘Bright Eyes’ video shows animal testing from the perspective of a rabbit called Warren who finds himself in a laboratory subjected to painful eye tests. To reach a wide audience, ‘Bright Eyes’ will be featured on HSI’s YouTube channel, social media platforms Facebook and Twitter, and be broadcast on television in the United Kingdom.
Said Troy Seidle, HSI’s Be Cruelty-Free Campaign Director: “In countries such as the United States, India, China and Brazil, using animals to test cosmetics is, sadly, still commonplace. ‘Bright Eyes’ will help Humane Society International reach a new generation of young consumers who care about beauty products but may not have thought about animal testing before. Animal testing is unkind and unnecessary, and ethical consumers can choose cruelty-free products.”
HSI also invites people to join the Be Cruelty-Free campaign and help persuade governments where animal testing occurs to put an end to animal testing and sales of newly animal-tested cosmetics.
‘Bright Eyes’ was first produced by Australian Be Cruelty-Free partner Choose Cruelty Free, which generously donated its use to the campaign, and has been translated into multiple languages for simultaneous launches across Brazil, Canada, Europe, India, Russia and South Korea. In the UK, national television channel, Community Channel, is getting behind Be Cruelty-Free Week by broadcasting Bright Eyes from 12 March and throughout the month as well as online at communitychannel.org. Community Channel is owned and run by communications charity Media Trust and can be viewed 24 hours a day, on Virgin 233, on Sky 539 and on Freeview 87 from 5am to 8am.
Alexander Kann, general manager of Community Channel, said: “Community Channel aims to showcase the best in inspiring social action series and documentaries, local news and community-driven programmes, and I am delighted to have this opportunity to share ‘Bright Eyes’ with Community Channel viewers.”
Media Contact: Wendy Higgins, +44 (0)7989 972 423, email@example.com
Be Cruelty-Free is the largest global campaign to end animal testing of cosmetics and the sale of animal-tested cosmetics worldwide. Launched in April 2012 it combines political lobbying, public campaigning, scientific and corporate outreach across Canada, Australia, New Zealand, India, Brazil, South Korea, Taiwan, Russia, Japan and beyond. In the United States, HSI partner The Humane Society of the United States spearheads the campaign. Be Cruelty-Free aims to create a world where no animal has to suffer and die for the sake of cosmetics. On the web at hsi.org/becrueltyfree.
Humane Society International and its partner organizations together constitute one of the world's largest animal protection organizations. For more than 20 years, HSI has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty worldwide—On the web at hsi.org.
Community Channel is dedicated to engaging people with the charitable and voluntary sector, showcasing stories and issues that inspire action and encourage involvement. Broadcasting original shows, the best of terrestrial TV and showcasing the work of new directors and community programme-makers, Community Channel is the place for real-life stories from communities around the world. The channel is broadcast 24 hours a day on Sky 539, Virgin TV 233, and Freeview 87 between 5am to 8am. Community Channel is supported by Big Lottery Fund and The City Bridge Trust. Community Channel is a Media Trust initiative: communitychannel.org