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April 23, 2012

Humane Society International Launches Worldwide ‘Be Cruelty-Free’ Campaign To End Cosmetics Testing on Animals (India release)

Humane Society International/India

Delhi — Humane Society International has launched the largest-ever global campaign to end animal testing for cosmetics — Be Cruelty-Free. Worldwide, the campaign is being launched from HSI’s offices in Australia, Canada, Europe, India, and in partnership with The Humane Society of the United States, with scientific outreach programs in several developing cosmetics markets. Be Cruelty-Free will be a truly global and formidable force for change and aims to create the consumer awareness and political momentum needed to achieve a worldwide end to animal testing for beauty and personal care products.  

N.G.Jayasimha, campaign manager for Humane Society International, said:

“Humane Society International is excited to be launching the Be Cruelty-Free campaign to end cosmetics cruelty. In India thousands of sentient creatures suffer unimaginable distress in laboratories to produce beauty products but there is currently very little awareness about this hidden suffering. HSI intends to change that by urging consumers, politicians and companies to spare animals from pain by choosing to Be Cruelty-Free.”

Such testing is already banned in Europe, and a further ban on the sale of cosmetics that have been newly tested on animals in other parts of the world is expected to come into effect in March 2013. Indian law does not expressly require animal testing for cosmetics whose raw ingredients are generally recognised as safe according to national standards. Yet some companies continue to produce or use new cosmetic ingredients and test these on animals.

Be Cruelty-Free is launching with national petitions to end cosmetics testing, which consumers are invited to sign online at hsi.org/becrueltyfree, with other actions to follow. HSI’s cosmetics testing campaign in Europe has received support from global celebrities such as Leona Lewis, Ricky Gervais, Spice Girl Melanie C, Sir Roger Moore and Dame Judi Dench.

Cosmetics can easily be produced without animal testing by using the thousands of existing ingredients for which safety data are already available, and through the use of advanced non-animal testing methods such as 3D human skin and other sophisticated cellular and computer models.  



Media contact: N.G.Jayasimha, +91 9490732614, jayasimhahsi@gmail.com

Notes to Editors:

Humane Society International and its partner organisations together constitute one of the world's largest animal protection organisations — backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfree.

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