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November 8, 2012

HSI India: Pledging to ‘Be Cruelty-Free’ This Diwali is as Easy as Giving a Missed Call

Humane Society International/India

  • Diwali, or the Festival of Lights, is now the perfect time to join HSI's Be Cruelty-Free campaign in India. Alokparna Sengupta/HSI

NEW DELHI — Pledging to Be Cruelty-Free by avoiding animal-tested cosmetics just got easier for billions of Indians celebrating Diwali this year. While, cosmetics can make the perfect gift during the Diwali festival, some beauty products hide an ugly secret – they have been tested on animals. Humane Society International/India is urging consumers to have compassion for animals this Diwali by supporting its Be Cruelty-Free campaign to ban cosmetics animal testing in India and avoid giving animal tested cosmetics as gifts. Pledging support is as easy as picking up your phone and giving a missed call to 080-4931-1223.

In India, thousands of animals such as rabbits, mice and guinea pigs endure painful tests for the sake of cosmetics. They have cosmetic chemicals dripped in their eyes, spread on their sensitive skin or force-fed in massive doses, despite the fact that the test results can be irrelevant to human beings in the real world. Such testing is already banned in the European Union and a further EU ban on selling newly animal-tested cosmetic is due in March 2013. While Indian law does not specifically require animal testing for cosmetics containing previously tested ingredients, some manufacturers still persist in animal testing and currently the law does not prevent them from doing so.

“Diwali, the festival of lights, is the perfect time to bring relief to  thousands of animals who are needlessly enduring painful cosmetics testing every year in India, ,” said Alokparna Sengupta, HSI India’s Be Cruelty-Free campaign manager. “So as you plan your Diwali shopping this year, please have compassion for animals and don’t give cosmetics cruelty as a gift. Instead, pick up the phone now, give a missed call to 080-4931-1223 and choose to Be Cruelty-Free with Humane Society International/India. Our on-line shopping guide will help you choose gorgeous gifts that no animal has had to suffer for. Compassion and kindness makes you beautiful on the inside as well as the outside, so choose to Be Cruelty-Free!”

Humane Society International’s Be Cruelty-Free campaign is the largest-ever global campaign to end animal testing for cosmetics, with hundreds of thousands of consumers across the United States, Australia, Brazil, Europe, Canada and beyond already pledging support to help HSI take the cruelty out of beauty. With the launch of HSI’s missed call service, the compassionate people of India can now also join the Be Cruelty-Free campaign to end the suffering of animals in cosmetic laboratories.

A list of cruelty-free cosmetics, an online Be Cruelty-Free pledge and exciting celebrity support can be found at hsi.org/becrueltyfree


Media contacts: HSI India: Alokparna Sengupta, +91 9849094113, asengupta@hsi.org

Humane Society International and its partner organisations together constitute one of the world's largest animal protection organisations — backed by 11 million people. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfree.

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