March 13, 2013
Bollywood Shows Support for Be Cruelty-Free Campaign to End Animal Testing of Cosmetics
Anil Kapoor, Raveena Tandon among celebrities to sign Humane Society International pledge
MUMBAI — Humane Society International/India is thrilled to announce an impressive list of celebrities who have pledged their support for ending cosmetics testing on animals in India, including Anil Kapoor, Anupam Kher, Raveena Tandon, Ayesha Takia and Nisha Jamwal. They join a galaxy of global stars such as Sir Paul McCartney, Chrissie Hynde and Dame Judi Dench in backing HSI’s efforts to end cosmetics cruelty worldwide.
By signing a pledge for the largest global initiative to end animal testing for cosmetics, HSI’s Be Cruelty-Free campaign, Bollywood stars are helping to raise public awareness about cosmetics cruelty and how to shop cruelty-free.
“Humane Society International/India is honoured to have such prestigious names associated with our Be Cruelty-Free campaign,” said Alokparna Sengupta, HSI/India’s Be Cruelty-Free campaign manager. "With their support, we hope that the public will think about the animals who may have suffered for the cosmetic products in their shopping basket, and shop cruelty-free instead.”
Top celebrities, who the cosmetics industry turns to for help selling products, are recognizing that animal testing is cruel and unnecessary. HSI is striving to see the day where consumers can purchase a cosmetic product anywhere in the world and know it is cruelty-free.
To become a cruelty-free superstar, join these celebrities in the Be Cruelty-Free campaign by signing the pledge at hsi.org/becrueltyfreeindia or just give a missed call to 080-4931-1223 in support of an end to cosmetic animal testing and shop cruelty-free. Consumers can also choose from companies that are certified by the Leaping Bunny – the most rigorous standard in the world for ensuring cosmetics are cruelty-free.
Media contact: HSI/India: Alokparna Sengupta, +91 98-49-094113, email@example.com
Humane Society International/India and its partner organisations together constitute one of the world's largest animal protection organisations. For more than 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programmes. Celebrating animals and confronting cruelty worldwide — on the Web at hsi.org/becrueltyfreeindia.