March 11, 2015
#BeCrueltyFree India Launches Tip Line Against Animal Testing for Cosmetics
Rs 25,000 reward for information leading to prosecution and conviction
A national tip line has been launched by Humane Society International’s #BeCrueltyFree campaign to report cases of illegal animal testing of cosmetics. Last year India introduced a nationwide ban on animal testing cosmetics, whether on ingredients or final products, following a high profile campaign by #BeCrueltyFree and others. However HSI/India believes that many companies may not be fully aware of the ban, and that illegal cosmetics animal testing may be going unnoticed.
HSI/India encourages callers to report suspected illegal activities in cosmetics testing facilities at the telephone tip line at +91 767-492-2044. A Rs 25,000 reward for information leading to prosecution and conviction will be available.
Alokparna Sengupta, HSI/India’s #BeCrueltyFree campaign manager said: “We are proud to launch our first national tip line to combat illegal animal testing for cosmetics and help the Ministry of Health and Family Welfare and the Drug Controller General implement India’s historic ban. Testing cosmetics on animals has been outlawed because it is cruel and unnecessary, so we encourage anyone who has any information on any sort of animal testing for cosmetics taking place in any part of India to call us and we will work with the DCGI to make sure it stops immediately. India is rightly proud of this test ban, so callers will be doing a great service to animals and India, and we assure them the identity of all callers will remain strictly confidential”.
In animal tests, rabbits, guinea pigs and other animals endure considerable suffering. They can have cosmetic chemicals dripped in their eyes, spread on their skin, or force fed to them in sometimes lethal doses. India’s ban on animal testing makes it illegal to perform such animal tests for the testing of cosmetics, or to import cosmetics which have been tested on animals outside of India on and/or after 12 November, 2014.
#BeCrueltyFree India is part of the world’s largest campaign to end cosmetics animal testing. #BeCrueltyFree campaigns are driving change across Australia, Brazil, Canada, China, Japan, Korea, New Zealand, Taiwan and the United States.
Media Contact: Navamita Mukherjee; +919985472760, firstname.lastname@example.org