November 28, 2013
Barry M Cosmetics Joins Global Be Cruelty-Free Campaign to End Animal Testing of Cosmetics
LONDON—We're thrilled to announce that Barry M—the United Kingdom’s leading colour cosmetics brand—has pledged support for our global Be Cruelty-Free campaign.
Barry M embodies the ethos of Be Cruelty-Free by producing fabulous, innovative and safe beauty products, but not at the expense of defenceless animals—there is no animal testing of products or ingredients throughout their entire supply chain. What's more, they've gone even further by making a Be Cruelty-Free pledge not to sell their products in China or any country demanding new cosmetics animal testing.
Chinese regulations currently require that every new cosmetic product formulation intended for sale in China be animal-tested in a government laboratory before being made available to consumers. The Chinese government also carries out follow-up animal testing of cosmetic products after they've been put on sale. We applaud Barry M's for placing ethical principles before profits.
"Here at Barry M, we believe that causing animal suffering to produce lipstick or nail colour is not only cruel but also unnecessary," said Dean Mero, CEO of Barry M. "Our beauty industry has thousands of existing cosmetic ingredients to choose from and an increasing number of cutting-edge non-animal tests, so there's simply no need to test on animals. We're proud that being cruelty-free is at the heart of our company, so joining with HSI’s Be Cruelty-Free campaign was a perfect fit. Although banned in the UK and the rest of Europe, cosmetics animal testing still continues around the globe, so we're excited to be supporting such a dynamic campaign to turn the whole world cruelty-free and we know that our customers will be excited, too."
Barry M will be helping us to inform consumers about compassionate shopping and encourage them to get active in support of Be Cruelty-Free campaigns around the world while we're busy working to change policy and practice to replace animal testing with modern science. Look out for new point-of-sale displays and online social media promotions featuring the campaign's distinctive logo. Customers can also make their own commitment by signing a Be Cruelty-Free pledge at barrym.com to show policymakers and companies around the world that consumers want a cruelty-free future.
Barry M's award-winning products are a firm favourite for beauty lovers, so our new partnership is sure to be a great way to raise public awareness about cosmetics cruelty and engage consumers in helping us create a world where no animal has to suffer for the sake of cosmetics.
Check out Barry M's awesome Be Cruelty-Free web page!
Media contact: HSI/UK: Wendy Higgins, +44 (0)7989 972 423, email@example.com