October 9, 2015
Live in the UK? Help Stop Fur Cruelty
Every year, millions of animals suffer and die — all in the name of frivolous fashion. Make it fake, for the animals’ sake — don’t contribute to cruelty!
How to help
Don’t buy fur. When consumers refuse to purchase fur, designers will stop using it, retailers will stop selling it and fashion writers will stop reporting on it as an "acceptable" trend. You can take a stand with every purchase you make.
Live in the UK? Watch our expose of real fur sold as fake on the British high street on BBC consumer programme, Fake Britain, on BBC i-player.
1. Don't buy fur by accident. Whether a whole coat or a piece of clothing with a fur trim or decoration, always check garments carefully before purchase and avoid buying anything that includes any real fur. Cost is not always the best indicator — real can be as cheap as faux, especially when it comes to trim. If in any doubt, leave it on the shelf. Check out our guide to identifying real vs. fake fur.
2. Find out about labelling laws, how items can be mis-labelled and how a lack of consumer information can easily lead to confusion. Read about our findings on the UK high street.
3. Sign our Make it Fake, for the Animals’ Sake pledge. Help us show retailers and the government that when it comes to fur, British people want to fake it with confidence!
4. Support the growing number of UK-based retailers and designers who have signed up to the Fur Free Retailers programme.
5. Report a suspected real fur item: If you think you have seen or purchased a deceptively advertised or labelled fur-trimmed garment, we encourage you to contact Trading Standards via the Citizens Advice consumer helpline online or by phone to (UK only) 03454 04 05 06.
Please also let us know by filling out this form. We need your help to shut down this practice.
6. Donate to our Stop Wildlife Abuse campaign.