MONTREAL—Iconic Italian fashion designer Valentino is the latest major fashion house to drop fur from its collections and shut down its fur subsidiary, Valentino Polar. The company’s fur-free policy is part of its efforts to redefine and reinvigorate the brand, which will phase out fur by the end of the year. Humane Society International, which together with the Humane Society of the United States met with Valentino in 2019 to discuss its fur policy, welcomes the announcement.
According to Jacopo Venturini, CEO of Valentino: “The fur-free stance is perfectly in-line with the values of our company. We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections.”
Kelly Butler, wildlife campaigner for Humane Society International/Canada, said: “HSI/Canada congratulates Valentino for joining the growing list of leading fashion companies that understand that consumers want nothing to do with animal cruelty. The commercial slaughter of wild animals for their fur has no place in the 21st century and brands and retailers should align their policy with consumers’ values if they want to remain successful in a world that cares about animals and their wellbeing.”
This announcement follows other recent fur-free announcements by Saks Fifth Avenue, Alexander McQueen and Balenciaga. Valentino joins a rapidly expanding group of fashion designers dropping fur, including Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel.
Media contact: Michael Bernard, Deputy Director, HSI/Canada: 613.371.5170, email@example.com