Lush shampoo bar re-launches to support Humane Society International’s global #BeCrueltyFree campaign

Humane Society International

Cruelty-free beauty company Lush Fresh Handmade Cosmetics  is re-launching its global best-selling New Shampoo Bar to encourage consumers to get behind Humane Society International’s global campaign to ban cosmetic animal testing and trade by signing their petition at The revamped bar is now adorned with the charity’s #BeCrueltyFree message in both English and simplified Chinese, the two most commonly used languages on social media, and will roll out globally from January.      

More than one million people worldwide have signed #BeCrueltyFree petitions calling on their governments to ban cruel cosmetics. In conjunction with intensive political lobbying and public campaigning by HSI and others, this pressure has so far driven 36 countries or regions around the world to introduce animal testing or sales bans in their cosmetics laws – including the European Union, Israel, India, New Zealand, South Korea, Taiwan, and most recently Switzerland.

Support our work to end animal testing around the world.

Claire Mansfield, HSI’s global #BeCrueltyFree campaigns director, comments: “Humane Society International’s #BeCrueltyFree campaign is proud to have Lush’s support, and we’re excited to kick off 2017 with this collaboration. More than 1.7 billion consumers now live in cruelty free cosmetics markets and the #BeCrueltyFree movement continues to grow. Lush’s revamped New Shampoo Bar will spread our #BeCrueltyFree message to an ever greater number of consumers and help us end cosmetics cruelty around the world once and for all.”

Hilary Jones, Lush ethics director, comments: “The horror of cosmetics testing will not be over for animals until the whole world switches to more modern non-animal safety testing methods. Only when this ugly practice is over will our industry truly be the Beauty business. Until that day we all need to keep spreading the message, so it is an honour to be able to help Humane Society International’s global #BeCrueltyFree campaign.”

New Shampoo Bar is a solid bar with cinnamon, clove and peppermint to stimulate the scalp.




Media contacts:

Lush Press Office: 020 7434 3948,

HSI: Claire Mansfield,

Notes to Editors

Each year around the world an estimated 500,000 animals suffer and die in cruel and outdated cosmetic safety tests. Rabbits, guinea pigs, mice and rats are the most common animals used to test cosmetics, who may be subjected to having cosmetic chemicals dripped in their eyes, spread on their shaved skin, or force fed to them orally in massive, even lethal doses. Much of this testing is a product of legal requirements in China, which continue to mandate animal testing for most types of beauty products.

Lush believes that the most effective and humane way to test the safety of both ingredients and finished products are through modern non-animal tests and a panel of human volunteers.

Products and ingredients are never tested on animals, nor do they engage with third-party suppliers to test on their behalf. Lush’s strict policy means they will not buy any ingredient from any ingredient from any supplier that tests its materials on animals for any purpose.