NATURIGIN Joins HSI’s #BeCrueltyFree Campaign to End Cosmetics Animal Testing

Humane Society International / Global

Family-owned hair colour and care company NATURIGIN is the latest company to join Humane Society International’s #BeCrueltyFree campaign to end cosmetics animal testing worldwide. The company has pledged its support to help raise consumer awareness of the suffering of animals who continue to be blinded, poisoned and killed by the beauty industry, and in pressing countries worldwide to become cruelty-free cosmetics markets. NATURIGIN will support the campaign by educating consumers through customer communications and directly supporting advocacy initiatives and cruelty-free legislation in #BeCrueltyFree campaign countries.

NATURIGIN founder Mette Lykkegaard said, “At NATURIGIN, we have never even considered testing on animals and are super proud to be a part of the global #BeCrueltyFree campaign by Humane Society International to end cosmetics cruelty. There is no reason to needlessly maim and kill animals to test cosmetic products. Our focus is on creating quality products based on natural oils and minerals. At NATURIGIN, we are proud to be the healthiest permanent hair colour available and now also the most responsible one.”

Claire Mansfield, HSI #BeCrueltyFree campaign director, said: “We are excited to welcome NATURIGIN to Humane Society International’s #BeCrueltyFree campaign to end cosmetics animal testing. Cruelty-free companies like NATURIGIN prove every day that testing cosmetics such as shampoo and hair dye on animals is completely unnecessary in addition to being cruel. Hundreds of cosmetic companies around the world provide quality innovative products without animal testing, and with companies like NATURIGIN actively supporting the campaign we’re closer than ever to ending cosmetics cruelty worldwide.”

#BeCrueltyFree is the largest campaign in the world to end cosmetics animal testing. Globally there are #BeCrueltyFree campaigns in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Taiwan and the United States, where the campaign is led by The Humane Society of the U.S. You can support the campaign and help make the whole world cruelty-free by taking the #BeCrueltyFree pledge at

Media contact: Wendy Higgins,, +44(0)7989 972 423

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