SINGAPORE—Singaporean company The Privé Group announced its new sustainability and animal welfare initiative, committing to a 100 percent cage-free egg supply chain. Privé Group—which operates brands such as Privé, EMPRESS, Bayswater Kitchen, Privé Grill, The Green Door and Roadhouse —will work with Humane Society International, a leading global animal protection organization, and Privé suppliers to complete the transition to cage-free eggs by 2025. This new policy applies to shell and processed eggs, as well as products that contain eggs. HSI applauds The Privé Group for its leadership in the region on this important initiative as they join the global cage-free egg movement.
“Animal welfare is a growing global issue and we are thrilled to do our part toward making things better. It is something we care about, and we believe our customers appreciate that too,” said Yuan Oeij, chairman of The Privé Group. “We would also love to support the initiatives undertaken by HSI, and switching to a higher-welfare cage-free egg supply chain allows us to take one small step towards a better world.”
“We are thrilled to work with The Privé Group to help improve the lives of animals in food production in Asia,” said Dawn Neo, corporate outreach manager for HSI Farm Animals in Asia. “By adopting cage-free policies, companies around the world are signaling a shift in the food industry towards higher welfare products. We commend The Privé Group on its commitment to improve animal welfare in its supply chain, and look forward to continuing to work with them and other companies in the region to create a more humane supply chain.”
In Asia and around the world, the vast majority of egg-laying hens are confined in wire battery cages, where each hen has less space than a letter-sized sheet of paper to spend her entire life. Battery cages are inherently cruel—hens are unable to move freely or express important natural behaviours like nesting, perching and dustbathing. Cage-free systems generally offer hens higher levels of animal welfare than caged systems.
The Privé Group joins other companies that have made similar global cage-free egg commitments that apply to Singapore and the rest of Asia, including The Lo & Behold Group, Grand Hyatt Singapore and Andaz Singapore, AccorHotels, Sodexo, Compass Group and Unilever, among others. Take action and donate to help hens and other animals worldwide.
Media contact: Hwee Theng, firstname.lastname@example.org