Procter & Gamble supports worldwide ban on cosmetic animal testing, joins Humane Society International’s #BeCrueltyFree campaign

Humane Society International


CINCINNATI—Today the Procter & Gamble Company (NYSE: PG) joins with the Humane Society International #BeCrueltyFree campaign, to ban animal testing for cosmetics in all major global beauty markets by 2023.

The #BeCrueltyFree campaign was launched in 2012 with the aim of extending the European Union’s legal precedent – banning cosmetics animal testing and the sale of newly animal tested cosmetics – to countries where this practice is still allowed or even mandated by law. P&G’s support for #BeCrueltyFree will include joint education and capacity-building programs for non-animal alternatives, continued development of new animal-free approaches to safety assessment and advocating for the legislative end of cosmetic animal testing in key global beauty markets.

Kitty Block, President of Humane Society International and the Humane Society of the United States, said: “This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign. By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality.”

Kathy Fish, Chief Research, Development and Innovation Officer, Procter and Gamble, shared “We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing. I’m proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision.”

For over two decades, P&G, HSI, the HSUS and Humane Society Legislative Fund have collaborated on the development and regulatory uptake of animal-free test methods. The organizations expect that by bringing their complementary strengths together, they will reach the end goal more quickly. A key focus will be gaining acceptance of new methods by regulators and enrolling many companies and governments globally to adopt cruelty-free public policies and practices.

Dr. Harald Schlatter, P&G Corporate Communications and Animal Welfare Advocacy, added: “We’ve invested more than $420 million over forty years in developing non-animal test methods. Our researchers have led or co-designed at least twenty-five cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally.”

Troy Seidle, HSI Vice President for Research & Toxicology, said: “Animal testing of cosmetics not only causes unnecessary animal suffering, but it also represents outdated science. For more than 20 years, we have collaborated with Procter & Gamble to advance the development and regulatory acceptance of non-animal testing approaches, but in order to finally move proposed cosmetic animal testing bans into law in the United States, Canada, Brazil, Chile, South Africa and other influential markets, we need the active support of major industry leaders such as P&G. With the power of P&G’s household brands, I’m confident we can achieve a legislative end to cosmetic animal testing globally within five years.”

Media contacts:

Procter & Gamble

Humane Society International

  • Canada: Christopher Paré, 438-402-0643, cpare@hsi.org
  • Europe/UK: Wendy Higgins, +44 (0) 7989 972 423 (mobile), whiggins@hsi.org
  • United States: Nancy Hwa, 202-676-2337 (direct), 202-596-0808 (cell), nhwa@hsi.org

Humane Society of the United States and Humane Society Legislative Fund

About Humane Society International

Humane Society International and its partner organizations together constitute one of the world’s largest animal protection organizations. For more than 25 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on programs. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org.

About the Humane Society of the United States

The Humane Society of the United States is the most effective animal protection organization, as rated by our peers. For more than 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We and our affiliates are the nation’s largest provider of hands-on services for animals, caring for more than 100,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read about our more than 60 years of transformational change for animals and people. HumaneSociety.org

About the Humane Society Legislative Fund

The Humane Society Legislative Fund is a social welfare organization incorporated under section 501(c)(4) of the Internal Revenue Code and formed in 2004 as a separate lobbying affiliate of The Humane Society of the United States. The HSLF works to pass animal protection laws at the state and federal level, to educate the public about animal protection issues, and to support humane candidates for office. Visit us on all our channels: on the web at hslf.org, on our blog at animalsandpolitics.com, on Facebook at facebook.com/humanelegislation and on Twitter at twitter.com/HSLegFund.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.