WASHINGTON, DC—Humane Society International announced today that Save Ralph has been nominated for best Public Service & Activism video in the 26th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences, is the leading international awards organization honoring excellence on the Internet.
Save Ralph is a stop-motion animation short film produced in several languages by Humane Society International (HSI) in support of its global campaign to end cosmetic testing on animals. Written and directed by Spencer Susser and produced by Jeff Vespa in partnership with HSI and the Arch Model studio of puppet maker Andy Gent, the film features HSI’s campaign spokesbunny Ralph, as he goes through his daily routine as a “tester” in a lab. HSI’s #SaveRalph campaign tackles the disturbing issue of animal testing in an original and unexpected way—using the story of one bunny to shine a light on the plight of countless rabbits and other animals suffering in laboratories around the world, engaging viewers to help ban animal testing for cosmetics. The English-language film features a star-studded cast including Oscar winner Taika Waititi as Ralph, along with Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff and Tricia Helfer. Save Ralph was also produced in French, Portuguese, Spanish and Vietnamese, and subtitled in multiple other languages, to support HSI’s efforts to reach hearts and minds of consumers and lawmakers in Canada, Brazil, Chile, Mexico, Southeast Asia and beyond.
“Nominees like Save Ralph are setting the standard for innovation and creativity on the Internet,” said Claire Graves, president of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,500 entries we received this year.”
“We are absolutely thrilled that Save Ralph is being recognized by the Webby Awards. This nomination provides a fantastic opportunity for Ralph to continue shining a global spotlight on the cruelty of cosmetic testing on animals to a new audience and the need to ban this practice around the world,” said Donna Gadomski, Save Ralph executive producer and HSI senior director of external affairs.
“Save Ralph has had a tremendous impact on Humane Society International’s efforts to end cosmetic testing on animals globally since its premiere last April,” said Troy Seidle, Save Ralph executive producer and HSI vice president of research and toxicology. “This film has motivated millions of people around the world to sign HSI’s petition to outlaw this cruel and obsolete practice, propelling Mexico to become the first North American country to ban cosmetic testing on animals, and is helping advance our legislative efforts in several other countries. We’re excited that the Webby recognition may help continue this momentum.”
As a nominee, Save Ralph is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 21st, Save Ralph fans can cast their votes at Webby Awards People’s Voice .
Winners will be announced on Tuesday, April 26, 2022, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and Solange’s “I Got Five On It.”
Media contact: Cassie Bodin-Duval, international coordinator in media relations: email@example.com