Mexican celebrities Cinthya Velazquez and Sofia Sisniega join NGO Te Protejo and Humane Society International/Mexico in calling for government action

Humane Society International / Mexico

MEXICO CITY—After two years of leading the fight to end cosmetic animal testing in Mexico, the #SeLibredeCrueldad campaign led by Humane Society International and joined by ONG Te Protejo, took to the streets with 1,000 cardboard bunnies today, to call on the public to support federal legislation to ban on this cruel and outdated practice.

By placing 1,000 cardboard rabbits at one of the most iconic landmarks in Mexico city – Plaza de la Republica – the event, aptly named “1,000 Rabbits demand that we #BeCrueltyFree” aims to illustrate that cosmetic animal testing is still legal in Mexico, while encouraging citizens to become aware that the practice is no longer necessary as there are thousands of safe ingredients as well as alternative tests which are cheaper and more reliable than animal testing.

Camila Cortínez, director of the NGO Te Protejo, mentions that this is a great opportunity for Mexico to consolidate itself as a country responsible for animals: “Mexican consumers are increasingly worried about the production policies of the products they acquire, and many of them prefer products that have not meant suffering in animals. Boosting a campaign like this is a big step in Mexico, and puts it at the forefront of progress in favor of animals.”

Mice, rats, rabbits and guinea pigs suffer through highly painful, distressing and stressful tests for cosmetic testing purposes. These tests frequently produce inaccurate or erroneous results, since they have an efficiency of 40 to 60%.

“I could not be more pleased to see Mexico move a step closer to becoming a cruelty-free beauty market. In 2019, with the vast array of established cosmetic ingredients and animal-free approaches to safety assessment, there’s simply no excuse to continue animal testing for cosmetics,” indicates Anton Aguilar, cirector of Humane Society International/Mexico.

Support the campaign by signing our global pledge to #BeCrueltyFree and help us end animal testing for cosmetics!


  • HSI has been at the forefront of the campaign to end cosmetic animal testing in Mexico since 2017, working behind the scenes with public officials and the cosmetics industry to broker an agreement on legislative reform.
  • Rabbits, mice, rats, and guinea pigs suffer needlessly through highly painful, distressing and stressful tests for cosmetic testing purposes and there is currently no regulation or prohibition on this outdated practice.
  • Recent polling in Mexico by Parametría polling agency shows that 78% of citizens place importance on making sure their cosmetics are cruelty-free when purchasing a product.
  • HSI’s #BeCrueltyFree campaign was instrumental in driving the European Union to become the world’s largest cruelty-free cosmetics market, and in securing similar victories in India, Taiwan, South Korea, New Zealand, Australia, Guatemala, Switzerland, seven states in Brazil, and three US states.
  • #BeCrueltyFree is leading simultaneous legislative efforts in Brazil, Canada, Chile, South Africa, Southeast Asia (ASEAN), Sri Lanka and the United States
  • Animal tests carried out in the cosmetics sector include eye and skin irritation experiments, in which a cosmetic product or ingredient is rubbed onto the shaved skin or dripped into the eyes of rabbits; skin allergy tests using guinea pigs or mice; and force-feeding studies that last weeks or months. These tests inflict considerable pain and distress, which can include blindness, swollen eyes, sore bleeding skin, internal bleeding, organ damage, convulsions and death. Pain relief is seldom if ever provided, and at the end of a test the animals are killed, normally by asphyxiation, neck-breaking or decapitation.

Media Contact: Magaly Garibay, 5538762199,

What is #SeLibreDeCrueldad?

Be Cruelty Free is an international campaign coordinated by Humane Society International, which seeks to ban animal testing for cosmetics worldwide. To date, it has been possible to pass bills in 39 countries, among them the greatest achievement is the ban on the Euopean Union. Currently #BeCrueltyFree (by name in English) is working on seven parallel campaigns, including Mexico.

Humane Society International is a leading force for animal protection, with active programs in companion animals, wildlife and habitat protection, marine mammal preservation, farm animal welfare and animals in research. Humane Society International together with its partners, constitutes one of the world’s largest animal protection organizations. Celebrating animals and confronting cruelty worldwide — on the Web at

ONG Te Protejo is an organization that promotes the use of products not tested on animals in Latin America and other environmentally friendly and animal friendly initiatives. It works in four main areas: Information and consumer education, Mass dissemination events; Cruelty free brand certification; and Campaigns to impact Public Policies.

More information at, or on their social networks, Facebook: Te Protejo México; Instagram: Te Protejo México; Youtube: Te Protejo.

Consumers also want to know if the products they purchase were tested on animals

Humane Society International / Brazil


BRASILIA—An opinion poll released today by Humane Society International and conducted by Datafolha revealed that the vast majority of the Brazilian public want robust federal legislation against cosmetic testing on animals. According to 73% of respondents, if the Congress were to legislate on this matter, “cosmetics products should not contain new ingredients tested on animals.”

The poll also revealed that cosmetics product information is of special importance to consumers, with 75% of respondents declaring that the “guarantee that a cosmetic has not been tested on animals” is an influencing factor when purchasing cosmetics. Furthermore, 84% of respondents also declared that companies should be obliged to “inform in a clear manner if they still test their new products and ingredients on animals” once legislation has been passed.

Helder Constantino, HSI’s #BeCrueltyFree Brazil campaign manager, says: “The practice of testing cosmetics on animals has long been rejected by the public, and this poll illustrates how important this issue is for consumers. It also proves that consumers diligently check the products they purchase and do not want to be misled about them. We very much hope that the Congress will take note and legislate accordingly.

A report proposed to the Senate’s Commission of Economic Affairs (CAE) by Senator Alessandro Vieira amending Bill 70/2014 on cosmetic tests on animals would ban cosmetic products and ingredients tests on animals with immediate effect. It has yet to be voted on by the CAE.

The Datafolha opinion poll was conducted in August 2019, using a sample of 2,094 interviewees that was socially and geographically representative of the Brazilian population.


  • Launched in 2012 by Humane Society International, #BeCrueltyFree is the largest campaign in history to end cosmetics animal testing and trade globally.
  • In Brazil, #BeCrueltyFree has received the support of Xuxa Meneghel, Fernanda Tavares, Ellen Jabour, Ray Neon, Rita Von Hunty and many other influencers and celebrities. #BeCrueltyFree has also been joined by other NGOs, such as Latin American consumer awareness group Te Protejo.
  • The states of Amazonas, Mato Grosso do Sul, Minas Gerais, Pará, Paraná, Pernambuco, Rio de Janeiro and São Paulo have already banned cosmetic tests on animals. Together, these states host approximately 70% of Brazil’s national cosmetic industry.
  • Thirty-nine countries have already enacted measures aligned with the objectives of the campaign, including the European Union, Norway, India, New Zealand, South Korea, Taiwan, Guatemala and Australia. Similar legislation is under consideration in Brazil, Canada, Chile, Colombia, South Africa, Sri Lanka, the United States and elsewhere.
  • Tests on animals are still allowed by National Agency for Sanitary Surveillance (Anvisa) regulations to assess the toxicity of cosmetics. Although some tests have been recently abolished by the National Council for the Control of Animal Experiments (CONCEA), a body of the Ministry of Science and Technology, long-term toxicity tests that can use hundreds of animals to evaluate a single substance are still allowed.


Media contact: Helder Constantino,, +55 (21) 9 8342 4163

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