Online fashion emporium YOOX NET-A-PORTER GROUP has announced its new fur free policy for all of its multi-brand stores, including NET-A-PORTER.COM, YOOX.COM, THE OUTNET.COM and MR PORTER.COM. The fur-free policy, revealed in the company’s 2016 Sustainability Report, comes following a long-standing relationship with The Humane Society of the United States, Humane Society International and Lega Anti Vivisezione.

This fur-free policy represents a major victory for compassion in fashion as the company joins some of the world’s leading fashion e-commerce heavyweights in ditching fur cruelty. YOOX NET-A-PORTER GROUP has also joined the international Fur Free Retailer Program supported by the Fur Free Alliance, an international coalition of leading animal and environmental protection organizations worldwide.

PJ Smith, senior manager of fashion policy for The HSUS, says: “We applaud The YOOX NET-A-PORTER GROUP for demonstrating compassionate leadership in the luxury fashion industry. This move should encourage designers and other retailers to opt for stylish and functional alternatives to fur and to shed the cruelty associated with commercial trapping and fur farming.”

Claire Bass, executive director of HSI/UK, says: “For The YOOX NET-A-PORTER GROUP to go fur-free sends a truly powerful message across the fashion world and to luxury brands in particular, that fur is very firmly out of fashion. Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur free policies.”

Simone Pavesi, manager for LAV says: “Today YNAP Group, with the renunciation to the trade in fur products and the commitment to further improve the corporate policy in an animal-free direction, reached an important step representing a milestone that the fashion world should refer to. It’s a tangible signal that the clothing industry can be more sustainable and ethical, without necessarily resorting to the use of animal products.”

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Media contacts:

The HSUS: Samantha Miller, smiller@humanesociety.org
HSI: Wendy Higgins, whiggins@hsi.org
LAV: Maria Falvo – Claudia Squadroni, ufficiostampa@lav.it, press@lav.it