Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the leading global campaign to end animal testing for cosmetics. Join Humane Society International and our partners around the world as we fight to end cosmetics animal cruelty—forever.
Together, we achieved a great victory for animals by convincing Europe to become the world's largest cruelty-free cosmetics market. But in 8 out of 10 countries it's still legal to test beauty products and their ingredients on animals. Join HSI and help us convince the whole world to Be Cruelty-Free!
Learn about cosmetics animal testing with our handy Q&A.Get the faqs here Ugly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Corporate Partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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September 16, 2014
It's now easier than ever before for Japanese consumers to leave animal suffering on the shelf, with Humane Society International’s new #BeCrueltyFree Japan guide to beauty without cruelty.
September 5, 2014
Rock guitar legend and founder of the Save Me Trust, Brian May, took time out from his Queen tour in Auckland, to urge New Zealand to help end the suffering of animals used to test cosmetics such as shampoo and mascara.
September 2, 2014
A series of public opinion surveys commission by HSI, The HSUS and LUSH Cosmetics revealed that the vast majority of people worldwide are united in wanting cosmetics companies to stop testing on animals.
August 29, 2014