Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the leading global campaign to end animal testing for cosmetics. Join Humane Society International and our partners around the world as we fight to end cosmetics animal cruelty—forever.
Together, we achieved a great victory for animals by convincing Europe to become the world's largest cruelty-free cosmetics market. But in 8 out of 10 countries it's still legal to test beauty products and their ingredients on animals. Join HSI and help us convince the whole world to Be Cruelty-Free!
Learn about cosmetics animal testing with our handy Q&A.Get the faqs here Ugly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Corporate Partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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July 21, 2014
Australia’s Be Cruelty-Free campaign urged citizens to participate in a Labor Party public consultation on animal testing for cosmetics.
July 16, 2014
Be Cruelty-Free New Zealand was delighted at the Labour Party announcement that it will ban both cosmetics testing on animals and the sale/import of animal-tested products should it win the September General Election.
July 14, 2014
Meg Mathews & Anaïs Gallagher Say No to Cosmetics Animal Testing in Cute Selfies for the Be Cruelty-Free Campaign
Meg Mathews and daughter Anaïs Gallagher teamed up for selfies with a heart to support HSI’s Be Cruelty-Free campaign to end cruel animal testing of cosmetics.
July 2, 2014
Violinist Vanessa-Mae & Be Cruelty-Free Celebrate as China Takes Crucial Step Toward Ending Cosmetics Animal Testing
World famous violinist, Vanessa-Mae, joined the HSI's Be Cruelty-Free campaign to celebrate a victory in China, where animal testing for ordinary cosmetics produced inside the country is no longer legally mandated.