How we collect information about you
Information you voluntarily provide
HSI collects and maintains certain personal information about you when you send us an e-mail or complete any of our online forms, such as when you request information from us, make a donation, subscribe to one of our online newsletters, request to become a member, or forward a web page, electronic postcard, electronic ballot, or electronic newsletter. Such information may include your name, mailing address, and e-mail address; it may also include the e-mail addresses of those to whom you forward HSI electronic content, and any other information collected in the forms. You may be asked to provide credit card information to become a member of HSI, contribute to HSI, purchase certain information or materials from HSI, or subscribe to various HSI publications.
Hsi.org also collects certain other information that cannot identify you personally when you visit our web site. This information includes your IP address and your domain name. HSI.org logs these IP addresses and domain names, and aggregates them for system administration and to monitor the use of our site. We use the aggregated information to measure the number of visits to our site, the average time spent on our site, the number of pages viewed, and various other site statistics. This monitoring helps us to provide a more useful and engaging online experience to HSI.org visitors, and helps us to improve the quality of our content.
HSI uses remarketing with Google Adwords and Analytics to display content-specific advertisements to visitors who have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. The HSUS also uses Google Analytics Demographics and Interest Reporting.
HSI and other third-party vendors, including Google, use first-party and third-party cookies together to inform and serve ads based on a visitor’s past visits to our website.
Ways information about you is used
We may use the information you voluntarily provided to contact you regarding animal-related issues we feel you may be interested in, to keep you updated regarding HSI’s programs, and to extend an invitation to you to support our programs. We may also send such information to the people whose e-mail addresses you provide when forwarding HSI electronic content. When we do so, our sole intent is to enlarge our family of informed animal advocates and organizational supporters. Every recipient of our electronic communications can quickly and easily “opt out” of future such communications by following the instructions on any electronic communication we send.
From time to time, we may make such voluntary information, excluding credit card information (which will never be disclosed), available to HSI affiliate organizations or to sponsors or licensees that provide special programs or services we think you might find interesting or beneficial. HSI uses very strict standards in determining which reputable companies become sponsors and licensees, to ensure that such organizations are committed to the protection of visitors’ privacy and committed to the goals of HSI. If your volunteered personal information will be used in any manner other than as stated above, such use shall be specifically posted. If you wish to update or remove your information, or if you do not wish your information to be shared with affiliated third parties, please e-mail us at firstname.lastname@example.org. You may also unsubscribe at any time in every issue of our newsletters.
From time to time, HSI may link to other web sites not affiliated with HSI. HSI attempts to link only to those web sites which also respect a visitor’s privacy and the goals of HSI. However, HSI cannot be responsible for the content or policies of third-party web sites. Please check with these third-party organizations or companies for their specific privacy policies. If you find inoperable links or are concerned about any of the sites that HSI currently links to, please inform HSI by contacting us at email@example.com. For more information regarding linking to HSI’s web sites, please read “Linking to HSI.org” on our web site.
HSI uses generally accepted, industry-standard security systems, software, and encryption technologies — Secure Sockets Layer (SSL) — for the secure transfer of personal and financial data and to protect against unauthorized access to HSI servers, equipment, and other components of our online presence. This includes using industry-standard security systems to protect credit card processing information. Our web servers are hosted off-site at multiple, physically secure facilities with limited access.