Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the campaign to end animal testing for cosmetics in Canada. Join Humane Society International/Canada and Animal Alliance of Canada in urging the government of Canada to end cosmetics animal testing—forever.
Learn about cosmetics animal testing in Canada with our handy Q&A.Get the FAQs hereUgly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Supporting partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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March 30, 2015
Former MuchMusic VJ and Fashion Television correspondent Lauren Toyota talked about how she hopes to influence others into becoming compassionate consumers.
February 23, 2015
“Bitten” Star Laura Vandervoort Calls on Canadian Government to #BeCrueltyFree and Ban Cosmetic Testing on Animals
In support of a national ban on cosmetics animal testing in Canada, film and TV star Laura Vandervoort backed #BeCrueltyFree Canada with the release of an exclusive photo in which she and her dog Frankie say “no” to cosmetics cruelty.
February 10, 2015
Actress and Sci-Fi Icon Tricia Helfer Joins Humane Society International in Calling for Ban on Cosmetics Animal Testing in Canada
Ascension and Battlestar Galactica actress Tricia Helfer joined the #BeCrueltyFree Canada campaign in support of a federal ban on cosmetics animal testing.
January 16, 2015
HSI and Animal Alliance of Canada launched the ads on Toronto's subway, urging transit users to go cruelty-free. The ads featured cute images of the animals most used in that testing—rabbits—as part of the #BeCrueltyFree Canada campaign.