Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the campaign to end animal testing for cosmetics in Canada. Join Humane Society International/Canada and Animal Alliance of Canada in urging the government of Canada to end cosmetics animal testing—forever.
Learn about cosmetics animal testing in Canada with our handy Q&A.Get the FAQs hereUgly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Supporting partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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January 16, 2015
HSI and Animal Alliance of Canada launched the ads on Toronto's subway, urging transit users to go cruelty-free. The ads featured cute images of the animals most used in that testing—rabbits—as part of the #BeCrueltyFree Canada campaign.
November 17, 2014
“True Blood” Actress Kristin Bauer Urges Canadians to Leave Cosmetics Cruelty on the Shelf this Christmas
“True Blood” actress and animal advocate, Kristin Bauer van Straten, is urging Canadians to take a stand against animal testing for cosmetics by buying cruelty-free this holiday season. Kristin is supporting Animal Alliance of Canada and Humane Society International’s #BeCrueltyFree campaign.
October 1, 2014
Phoebe Dykstra, social media personality and former MTV Canada host, gave her support to the #BeCrueltyFree Canada campaign and urged Canada to ban cruel animal testing for cosmetics during the week of World Animal Day.
August 25, 2014
Passionate animal advocate and star of Lost Girl, Emmanuelle Vaugier, is calling on Canada to ban animal testing for cosmetics and beauty products. The actress is making her plea on behalf of the Be Cruelty-Free Canada campaign, a partnership between the Animal Alliance of Canada and Humane Society International.