Be Cruelty-Free is the campaign to end animal testing for cosmetics in India. Join Humane Society International/India and our partners in urging the government of India to end the sale of cruel cosmetics.
Together we've created a groundswell of political pressure that has led India's Drug Controller General to call for the last remaining animal tests to be eliminated from India’s cosmetics standard. We're so close to ending cosmetics cruelty in India, but we need your help!
Learn about cosmetics animal testing in India with our handy Q&A.Get FAQs here
Companies, politicians, celebrities and others are calling on India to Be Cruelty-Free.See who
A song, a Twibbon, and more great campaign resources coming soon.Spread the Word
We need your help to prevent needless suffering. Become a Lab Animal Defender.Give now
All procedures have the potential to cause animals physical as well as psychological distress.Ugly Reality
Imagine lab rats replaced by lab robots, with human cell cultures and high-tech computer models instead of lethal tests on animals.Kinder future
December 11, 2013
Former Super Cop and Dynamic Politician Supports Removing Cosmetics Cruelty from India's Shop Shelves
Politician and former cop Dr. Ajay Kumar expressed support for removing cosmetics cruelty from India's shop shelves.
December 4, 2013
The highest health advisory body recommended an import ban on animal-tested cosmetics in India.
October 10, 2013
11,000 Consumers Urge Drug Controller to Celebrate Mahatma Gandhi's Birth Month by Banning Sale of Animal-Tested Cosmetics in India
11,000 consumers urge Drug Controller to celebrate Mahatma Gandhi's birth month by banning sale of animal-tested cosmetics in India.
July 10, 2013
Bollywood Heartthrob Kunal Kapoor Uses His Last Telegram in India to Call for Import Ban of Animal-Tested Cosmetics
Bollywood heartthrob Kunal Kapoor used his last telegram in India to call for an import ban of animal-tested cosmetics.