Martina Pluda

COUNTRY DIRECTOR, ITALY

Martina-PludaMartina is a professional animal advocate with a media and legal background. Before taking her current position with HSI, she worked for several years as head of programmes at FOUR PAWS in Vienna. Martina has been successfully running political, corporate and awareness campaigns to improve the legal protection of farm, companion and wild animals, influence company policies and practices, change public perception around pressing animal protection issues, and encourage plant-based and cruelty-free options. Martina strives to achieve meaningful, long-term structural and societal change. Her work includes campaigning against cruel farming practices, fur fashion, puppy trade, private keeping of wild animals, and more. Martina holds both a Bachelor of Laws and a Juris Doctor from the University of Salzburg, as well as a Master’s in Animal Law from the Autonomous University of Barcelona. She is currently a PhD candidate in animal law. Martina is the author of Animal Law in the Third Reich (Servei de Publicacions de la Universitat Autònoma de Barcelona 2019). She is also a frequent lecturer and regular media commentator on animal protection issues. Martina lives with her two dogs, Bubu and Yogi, and her cat Tati in Italy.