Brazilians want comprehensive legislation against cosmetic tests on animals, according to new poll

Consumers also want to know if the products they purchase were tested on animals

Humane Society International / Brazil


BRASILIA—An opinion poll released today by Humane Society International and conducted by Datafolha revealed that the vast majority of the Brazilian public want robust federal legislation against cosmetic testing on animals. According to 73% of respondents, if the Congress were to legislate on this matter, “cosmetics products should not contain new ingredients tested on animals.”

The poll also revealed that cosmetics product information is of special importance to consumers, with 75% of respondents declaring that the “guarantee that a cosmetic has not been tested on animals” is an influencing factor when purchasing cosmetics. Furthermore, 84% of respondents also declared that companies should be obliged to “inform in a clear manner if they still test their new products and ingredients on animals” once legislation has been passed.

Helder Constantino, HSI’s #BeCrueltyFree Brazil campaign manager, says: “The practice of testing cosmetics on animals has long been rejected by the public, and this poll illustrates how important this issue is for consumers. It also proves that consumers diligently check the products they purchase and do not want to be misled about them. We very much hope that the Congress will take note and legislate accordingly.

A report proposed to the Senate’s Commission of Economic Affairs (CAE) by Senator Alessandro Vieira amending Bill 70/2014 on cosmetic tests on animals would ban cosmetic products and ingredients tests on animals with immediate effect. It has yet to be voted on by the CAE.

The Datafolha opinion poll was conducted in August 2019, using a sample of 2,094 interviewees that was socially and geographically representative of the Brazilian population.


  • Launched in 2012 by Humane Society International, #BeCrueltyFree is the largest campaign in history to end cosmetics animal testing and trade globally.
  • In Brazil, #BeCrueltyFree has received the support of Xuxa Meneghel, Fernanda Tavares, Ellen Jabour, Ray Neon, Rita Von Hunty and many other influencers and celebrities. #BeCrueltyFree has also been joined by other NGOs, such as Latin American consumer awareness group Te Protejo.
  • The states of Amazonas, Mato Grosso do Sul, Minas Gerais, Pará, Paraná, Pernambuco, Rio de Janeiro and São Paulo have already banned cosmetic tests on animals. Together, these states host approximately 70% of Brazil’s national cosmetic industry.
  • Thirty-nine countries have already enacted measures aligned with the objectives of the campaign, including the European Union, Norway, India, New Zealand, South Korea, Taiwan, Guatemala and Australia. Similar legislation is under consideration in Brazil, Canada, Chile, Colombia, South Africa, Sri Lanka, the United States and elsewhere.
  • Tests on animals are still allowed by National Agency for Sanitary Surveillance (Anvisa) regulations to assess the toxicity of cosmetics. Although some tests have been recently abolished by the National Council for the Control of Animal Experiments (CONCEA), a body of the Ministry of Science and Technology, long-term toxicity tests that can use hundreds of animals to evaluate a single substance are still allowed.


Media contact: Helder Constantino,, +55 (21) 9 8342 4163

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